How To Increase Your Search Engine Rankings By Using A Sitemap

One of the best search engine optimization benefits of creating a sitemap for your website is that it allows you to display a link to every page on your website, no matter how many levels deep that page might be in your website architecture, and it also allows you to create custom links with keywords of your choice as the anchor text. This can be a powerful tool for helping search engines determine what the pages of your website are about, and it can give you a chance to link to the different page of your site using keywords that you would like those pages to rank for in the search engine listings pages. Even though this strategy alone is not likely to get you a top spot in the search engine for competitive keywords, it can help to at least get your pages listed so that they can be found.

If you are using a content management system or a blogging platform such as Wordpress, the type of sitemap that you will want to create will be different than the one you will have for a regular HTML website. With a content management system you can install a piece of software called a plug-in which will allow you to automatically create something called an XML sitemap. This is updated every time you post new content, and it allows your website to be more findable and searchable, but just because you can use this feature with a content management system does not mean you should fail to create a regular sitemap based on text links.

The thing that distinguishes an XML sitemap from a regular sitemap is that the XML sitemap is a file that users of your website typically do not see and it is only viewed by search bots. However, despite the fact that every page will be linked to, there will be no targeted anchor text in the links to those pages. This is why it is important to create a regular HTML sitemap file with relevant keywords used in the anchor text even if you can also create an XML sitemap.

Depending on the chosen link architecture of your website, certain pages that are more than four links deep from the homepage and not linked to anywhere else may not get indexed in the search engines, since typically search engine spiders will tend not to index any links that are deeper than that. This is why having a sitemap is important for all websites, because among other benefits is ensures that every page of your website can be searchable and show up on the search engine results page.

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Article Originally Published On: http://www.articlesnatch.com

Tags: website architecture

, sitemap

, anchor text

, search engine listings

, search engine optimization

, content management system

, xml sitemap

, wordpress

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