How To Grow And Keep Visitors To Your Website

The majority of websites are created to attract customers and sell, or provide a service. It may be an information service, a booking service or help site. Service websites can assist to reduce running costs for suppliers, by freeing up associates time spent on the telephone to customers.

Many sites are built to generate revenue by advertising and use various methods to attract visitors. For example games, and free web tools.

Keeping site content relevant and dynamic is crucial in insuring people revisit your website. Content rich websites if optimised correctly will lead to higher organic results. More visitors will return if their expectation of fresh useful content is provided on a regular basis.

Recent studies have reported that average user will take from milliseconds to a couple of seconds to form their personal opinion on the sites quality. Its challenging enough to grab the attention of a first time web visitor to your website.

As time taken to make a good impression on the visitor is so minimal it becomes even more critical that the visitor lands on the correct page. This page will have the information or product the visitors are looking for or it is easy for them to find and navigate to. The days of delving through the menu navigation to find a page are long gone. Everything should be accessible in one click and certainly never more than 2 clicks.

So how do you know how many visitors you have and how they found you? As many business owners know analytics software will give you this information and more. Google analytics is free, full of features and simple to use. Any company with a website should have access to this type of web data.

We recommend that if you are serious about making your website work for you then you seek specialist advice from a web marketing company. Here are some tips to get you thinking.

Ensure that the content is relevant and engaging so that the visitor has a great experience from the first time they visit. Always conduct research first and foremost and select right keywords and landing pages.

Add an element of interactivity and participation to your web site such as hot tips, daily quotations, games and free tools.

Try to provide a high quality customer service experience before during and after transactions. Use tools such as online Live Chat, ensure speedy response to emails. Include telephone numbers and email addresses on every web page. Ensure that after transactions the customer is directed back to a confirmation page.

Use Social Bookmarking on websites like Delicious, Stumbled Upon Digg and Twitter as well as RSS feeds. Invite the user to bookmark your page. Also to follow, like or subscribe to your own social media pages such as facebook and twitter. There are at the time of writing almost 700 million on facebook.

Keep your existing customers and your subscribers updated with regular contact but too much that it becomes annoying to the receiver.

If you are thinking of approaching a web company always check that they provide more than web design services. Ask for testimonials and case studies plus some background of how other businesses have benefited from their services.