How To Get More Sales From Your Web Page

In order to maximize the sales from your webpage you need to be able to stay in contact with your potential customers. The best way to do that is to get them to give you their email address. You can use that address to stay in contact with them, and over time you will be able to turn more of them into paying customers.

Offer Something of Value

Chances are, if someone followed a link to your site they were looking for information. One way to get them to give you their email address is to offer them the information they are looking for. Although the information is "free", in reality you are asking them to trade their contact information in exchange for what they want.

Some people are reluctant to give away their contact information. There are too many sites that take those addresses and then inundate the address owner with nonstop sales messages. In order to overcome that you need to offer your visitors something of value

The most popular things to give away are free reports, audio or video messages, or multi-part email courses. While all of these have value as give-away items, the email courses are probably the most effective.

The great part about an email course is that your visitor has given you permission to contact them on a regular basis. If you are offering a 10-part course, your visitors know that they will be getting 10 emails from you over the next couple of weeks.

That means you have 10 opportunities to build your reputation with your readers. In the midst of the lessons you are sending out, you can work in a few sales messages, and your readers will probably not mind at all. In fact. Those little sales pitches get results.

This takes advantage of the fact that most people will not act on a sales message unless they see that message a minimum of 7 times. Once your lessons are written and loaded into your autoresponder, you can contact your list as many times as you need to in order to get the sale.

Build a Squeeze Page

If you have spent any time reading about internet marketing, you have probably heard of the term "squeeze page." A squeeze page is simply a page that is designed to get a website visitor to take a specific action. In this case, you are trying to get your visitors to give you their name and email address.

Your squeeze page should be designed so that the only way to leave that page is to either close the browser window or fill in their information and click the Send button. That means that you don't include links to other articles, or even to see the product you are selling. There will be time for all of that later.

The page should be written as a sales page. You are selling the benefits they will receive when they sign up for your free offer. You need to make sure they understand the value of what you are giving away. Let them know that your not just giving a fluff piece, but that it is full of information that they can use.

Other than you sales letter, the only other item that should be on the page is the sign up form. If you are using an autoresponder service like Aweber or GetResponse, they will provide the code that will put the form on your page.

Once the person completes the form these services will automatically send the messages at what ever intervals you have set up. You can control the order the messages are sent, and how many days apart the messages will come.

To get the most from your internet marketing efforts you need to be sure to capture your visitors contact information. By making multiple contacts with them you you will greatly increase your sales conversion rate.