How To Generate Business By Giving Away Your Ebooks Creatively

An eBook can be used for much more than just a standalone product that you are selling. Over the course of this article I'm going to show you ways to give away your eBooks that will end up making you more money in the long run then if you just sold it.

So how can you give an eBook away and still make money?

Simple

It can have the ability to increase the number of visitors to your website by using it as a viral marketing tool. Giving away something will always draw more people to your website than if you had nothing.

You are creating a viral marketing mechanism by driving business to your site by giving away your eBook for free. This is an awesome viral marketing tool.

Next, you can use an E-book to gain leads and build your database by giving it away for free on your website as an incentive for people to sign up to your particular E-mail list or to your particular database.

People don't want to just give their name and email away anymore. We're so inundated with email. We get so much information in to our email box that we've become very protective and cautious of where we give our name and particularly, where we give our email address.

So you have got to go above and beyond now in order to win that person over so that they want to give you their name. They want to give you their E-mail address in order to get whatever it is that you're willing to give them. An E-book that has tremendous value can be a great incentive in order to do that.

To go along with that strategy, here is another tip. When people are collecting email addresses and names, often they will have a section on their main website where people can submit that information. Once they have submitted the information many people give the download for their free eBook on the next page.

Even though you are getting an email address and name, often times people will give you bogus information, with an email that won't lead anywhere. They get your eBook however, but you don't receive what you were looking for.

I don't like to do that. I'm a straight up, honest business man, very transparent. I want you to respect me the same way that I respect you.

So how I do that is I have a thank you page where it says, "Thank you. The information for where you can download the free eBook has been sent directly to the email address you provided."

By doing this, the people who were honest and gave me a real email and name will get the reward for doing so. Those who gave bogus information will never recieve the information. The information will be sent instantly by an auto responder which provides a link where they can download it.

This is really something you might want to think about because if your goal is to build up your list or database and half of the emails and names are bogus then it is useless. As a business owner you want to protect your database and make sure it is valid, so you really want to try to keep false information out.

Let me move on. Another way you can use an eBook and why it's so important is you can use the eBook to conduct research by asking people to perhaps fill out a survey and then use the eBook as a reward for filling out the survey.

Asking your market is the best way to find out what new products or service they want, or how they feel about a new product you may have launched. One of my mentors, Alex Mandossian, has taught me so much in regards to marketing and he is known to use Ask Campaigns. Basically, this is when you learn what your market wants just by asking them.

Alex is known for his teleseminars he does, especially the ones with huge names in business. You name it, he's probably done one with them. Harv Eker, Mark Victor Hansen, Brian Tracy, Bob Allen are just a few.

In fact, I know that he's actually setting up teleseminars with people like Lance Armstrong, Bill Clinton, and Steve Jobs of Apple.

For every teleseminar, he goes through the same steps to ensure the people paying for the call are satisfied. Alex gets them to submit their burning questions for the expert so he has a pile of material when he goes to do the call that evening.

He doesn't have to create any of the criteria. He finds out exactly what they're wanting to know, and then he asks those questions.

You can do the same thing by using this strategy. Surveys will provide you will a ton of great market research. Having an eBook available to those who complete it will also get more people to take the time to do so.

Often times are like, Yeah, a survey. I don't want to bother doing it. But if there's a great reward at the end of the tunnel, they're going to do it. So it's a great way for you to conduct market research by providing a valuable E-book to give away at the end of the survey.

The best part is, you now know exactly what your audience wants and you can use this to create a product to generate even more business.

As you can see from these quick examples, there are many ways you can creatively give something away to gain more business in the future. Use your creativity and try to think of others.

By exploring your creativity ideas will come to you when you need them the most!