How To Earn Money While Drinking Coffee

It's been said that "true wealth is health". We've all heard the saying "without your health, you have nothing"; and I tend to agree.

These things can be learned at our homes, friends, schools and everywhere. We're pelted by it on television radio, the internet and wherever. It's more than just a trend; its is a revolution; one worth hundreds and hundred of billions of dollars. Get the picture? It's really big.

Its not hard, when you think about it for just a moment, to figure out why. Two words. Baby Boomers. Yes, we've heard that term over and over again, but the reason is this "largest demographic group in the history of our planet" truly drives all commerce. What they want is what gets sold. Its just that simple.

The baby boomers had come of age. They're around 50 to 65 years old and when you think about those age is very simple. Restoring your youth, maintaining healthy and fit and living longer. Thus the "boom" in pharmaceuticals, health food stores, athletic clubs, personal trainers, vitamins and other things with the promise of extending, bettering or rolling back the years. Boomers want it. Boomers get it.

Lets get back to money. We obviously have to tie in the boomers to making money because if you had even a bad product and you could manage to position yourself in front of a mega trend or revolution as the boomers drive, you could wake up and find yourself rich if you're not careful.

Enter another mega trend. This one, at first glance, you'd think was mature, but if you're a marketer, and if you were paying attention, you might just spot it. One man, who is now a billion did just that.

Coffee. Its really not a "Veer". Veers don't survive for thousands of years after all; coffee is, .... well, in most places, lets be honest, it's a necessary, and even most marketers might think that wave, that market has long retired. Once Folgers, Yuban, and some of the other people spread coffee into North America almost a hundred years ago, you probably would have crossed "a coffee business" off your list of ways to create wealth.

Tell that to Howard Shultz, the Chairman and CEO of Starbucks. Shultz can really be accredited with putting "specialty coffee", on the map; a non existent company in the market 25 years ago; now known to earn at nearly 10 Billion dollars a year.

Shultz saw and caught a wave. On a trip to Milan Italy Shultz distinguished that nearly every corner had an espresso shop and it did as more than a place for coffee, it was part of the social fabric. More significantly, Shultz realized that, this was a trend that was not found in North America. He notice the dollars and was influenced to bring it there.

How much is the reward? Starbucks nowadays boasts 17,133 stores in all over 49 countries and still counting; and Shultz' personal fortune is guessed to be over $1.1 Billion dollars. Not too bad for a market that would already be thought to be mature.

Let's embrace these two "trends" or maybe "mega trends" is a better word, unitedly. Baby boomers / health/ longevity with Coffee, and see what we can get. It's what some say could be, at minimal, a "micro trend", at most, a revolution, crossing two of the biggest demographic, money making , groups on the planet; coffee drinkers and baby boomers.; Enter, a "healthy coffee". Yes, you heard that correctly. Coffee that's healthy.