How To Do The Link Exchange Keeping Search Engine Optimization In Mind

How To Do The Link Exchange Keeping Search Engine Optimization In Mind

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Link Exchange (obtaining links on other sites in lieu of their links on your own website) to increase the page rank of your site on the search engines is one of the best techniques, which has not changed with time. Although its weightage has diminished a little as compared to what it was in the nascent years of SEO, it is still one of the best methods to improve upon the search engine rankings, and boost the PR (page rank).


Link Exchange or Link Building methods are mainly centered around quality and relevancy. The websites with which the links are being exchanged, should be the established ones, with a high page rank and good incoming links. They should be in the same niche as your own site. For example, if your site is insurance related, then you should target to exchange links with motor insurance, personal insurance or financial websites.


Observe the following steps to build up an effective Link Exchange Campaign:


Do a Diligent Research for Right Keywords: Selection of the right keywords, which can help the web users find your site is very important. For this purpose, you may start with a general list of keywords related to your website, and build upon the same with the keywords related to the same category. If you have an insurance site, the most relevant keywords for you could be motor insurance, auto insurance, personal insurance, general insurance, finance, personal finance, financial websites etc. There are several keyword research tools, to help you build up your exclusive list of keywords.


How to search for Link Partners: The best way to look for good related link partners, is to run a "search" on major search engines such as Google, Yahoo, MSN etc using different keywords. Don't focus on just the first page, because the sites already appearing on the top pages, may not be interested in exchanging links with you. You will get the best results from the sites appearing on the deeper pages


Selection of the best Link Partners: After compiling a list of sites which are related to your topic, it is time to weed out the useless ones, and concentrate on the good ones. Incoming links from .gov or .edu websites are more beneficial than getting links from the free hosting sites. Do not focus on just the PR of the prospective link partners, although it is also one of the
prime factors affecting the rankings of your website. Also never link to the dubious sites and link farms.


Sending out the Link Exchange Requests: Before you send out the link requests to the prospective link partners, it would be better, if you set up an exclusive Links Page or a Links Directory. And do make a mention of the exact location where you would be including their links, while mailing them. Likewise don't forget to mention your own anchor text, the url to which the anchor text should point to, and the short description of your website, preferably not more than 250 characters.


Manage your Link Exchange Campaign effectively: Once you have got your link in place on the other site, it is very necessary to monitor that the link does not get deleted, and remains permanent with the correct anchor text and the accompanying description. There are several softwares on the internet, some of them absolutely free, with which you can monitor the incoming links to your site. One such tool which I have been using for over three years is the "Web CEO". It is a very compact tool for doing the Keyword Research, Finding Prospective Link Partners, Managing Correspondence, Monitoring the
Incoming Links and lots of other features.

About the Author:
Sanjeev Sachdev, with a rich marketing experience of more than 25 years, has now ventured into the field of Internet Marketing. He leads a bunch of brightest guys at LinkMasters4All, who specialize in Directory Submissions, Article Writing/Submissions, Link Building (One-way & Reciprocal), and the other latest white hat techniques to promote your site, and build quality traffic to it.



Article Originally Published On: http://www.articlesnatch.com


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