How To Create A Lead Generation Website For Generating Sales Leads

The internet has proven to be a powerful medium for getting your message in front of your ideal prospects and attracting a steady flow of red-hot leads. To create your own online lead generation system, here's what you do...

Start With An "Ethical Bribe."

Lead generation starts with some kind of exchange. The best enticement for attracting high-quality leads is to offer relevant and valuable information. The cost is much lower compared to giving away a physical item." But the perceived value can be quite high, particularly if the information you offer addresses a pressing concern.

Think of what kinds of information your ideal prospects are looking for. What questions do they often ask? What concerns do they have? Assemble your answers into a special report, white paper, or how-to guide in written, audio, or video form.

Create An Enticing "Opt-In Page."

The next step is to create a dedicated web page where visitors can opt-in to receive your ethical bribe. For best results, it should be a one-page website with the sole option of filling in a name and email address. In other words, you're presenting a yes or no proposition. Either the visitor signs up, or leaves.

It's important to "sell" your enticement just as you would a tangible product. People are increasingly reluctant to give up their email address so you must make the information as enticing as possible with a strong headline and powerful bullets that tease their curiosity.

Follow Up With Automated Email.

Once your prospect has signed up and read your information, continue to follow-up via email. Offer more information of value and begin to build a relationship. Manage your follow-up using an email autoresponder software program. You can sign up for a good online service at a very low cost.

Drive Visitors To Your Opt-In Page.

Finally, once your online lead generation system is set up, you'll want to send prospects to your opt-in page. There are many great ways to do this, both online and offline.

Use local or national advertising, classified ads, or direct mail. Include a link on your main website, your business card, and any promotional material. You can even promote your opt-in page using internet marketing techniques such as pay-per-click advertising or article marketing. The possibilities are endless.

Once your system is set up and receiving traffic, simply sit back and watch the leads roll in. You'll have a system that generates a steady stream of leads night and day, even while you're on vacation. It can't get any better than that!