How To Build Credibility And Leadership Through Hybrid Book Publishing Strategies

Do you have a book inside you? More and more online entrepreneurs are recognizing that to be seen as being a recognized expert in their field, they need to be published authors as well. Armand Morin's interview with Chris Guerriero, revealed important insights about what is happening in the book publishing industry.

Book Publishing Paradigm Shift

The book publishing world is undergoing strong paradigm shifting dynamics. Today there are relatively fewer examples of authors making large scale sales using the traditional book marketing approaches.

And although there are many more examples of successful e-book sales, it's extremely difficult to get mass market sales volumes using digital publishing alone.

The best approach is to do both physical and digital publishing. For online information marketers, it makes sense to start with a digital book supported by other online marketing strategies directed to your target audience.

This provides a wonderful, flexible media for testing, fine-tuning and upgrading your content and promotions, while sales are coming in. Here's where you get to develop and test your marketing funnel system. You'll learn so much by asking for feedback, special requests and providing timely, focused and specific offerings highly targeted to your audience needs and wants. And, it's very cost-effective to make adjustments and changes at this stage of the process.

Your Published Physical Book Leverages Your Digital Book Sales

Proceeds from the digital sales can then be used to physically publish the hardcover version. When authors have a hardcover version of their book available, it is much easier to build credibility and recognition. People still like to experience the author face to face and in public settings where the author is engaging with them in some way, whether it's at a book signing, a trade show or at seminars they may be giving.

However, viral sales and much more profitable book sales are achieved through a carefully positioned online marketing strategy supported by your offline book marketing publishing activities.

And you can never lose the credibility leverage when you have a hardcover version of your book. It actually attracts much larger digital book sales while helping you build your lucrative e-business. Your digital e-book can also effectively pre-sell your interested info reader for higher value products and services in your marketing funnel. You are building long term relationships that will serve you well long into the future.

Today, more than ever before, you can learn how to get your book rapidly created, use it to establish your expertise and turn those books into a successful e-business.