How To Build A List Using Facebook

Nearly every one of you have heard the saying, "the money is in the list". That is very true today and will be for the foreseeable future. Having a great subscriber list is the perfect way to let people know as soon as you have updated your website or your blog and as you you have new products or services which they might be interested in. Maybe you have a new product and need to get the word out fast. Facebook is a good method to make that happen. If using Facebook is a very good approach to getting your message out and building your subscriber list is the best way to make money, is there any way to combine the two? How will you use Facebook to create a great subscriber list?

The normal way that a business person gets people to subscribe is by putting a sign up form on their website. This is a fantastic way to get subscribers, but there's a different way that is even better. This is a strategy for anyone who wish to use Facebook in conjunction with building your list.

First, create your Facebook page

Obviously, this is the first thing you will need to do. If you do not have a Facebook page yet, you should go to facebook pages to start creating your page. If you are not really sure what you would like your page to look like, browse a few other business Facebook pages to get some ideas. This way you will see precisely how the page is structured and what you want to include on it. Don't forget to include links to your website from this page.

When people arrive at your Facebook page, you want to have them sign up to be a subscriber. It's ok to ask them to 'like' your page, however it is a lot more effective to have them sign up. Having them sign up gives you their email address. So, how will you get individuals to register when they are on your Facebook page?

Build a Facebook subscriber list

You are able to create a subscriber list that is just associated with your Facebook page. This way, when you send something out to your subscriber list, you can also put the notification on your Facebook page. Then, people who have 'liked' your page will receive the notice in their feeds. If they happen to be curious about your content, that will bring them back to your Facebook page.

You can also send visitors to your website from your Facebook page by offering a free report or free ebook. It is possible to put the notification on your page and after that direct people to your website to subscribe on your subscriber form to then get your free report.

This procedure is absolutely better than just having people 'like' your page because they're registering on your subscriber form so you then have their email address.

However, sometimes it is more difficult to get people to leave your Facebook page then actually sign up for your free report on your website. One of the simplest ways may very well be for you to combine the two approaches. Use your traffic campaigns to get people to your Facebook page and then occasionally put an invitation on your page to inform people about your freebie if they head over to your website and sign up. Again, you have to test to discover what's going to give you the results you want and what will work for your business.

So, how will you use Facebook to build your list? Offer your visitors both opportunities. Offer your visitors who like to hear what's going on with your business the opportunity to 'like' your page and after that use their feeds for updates and also offer your visitors the opportunity to go to your website to sign up as a subscriber and receive a free ebook or report. Just test what is best for your target audience.