How To Borrow Credibility When You Have None Of Your Own

How To Borrow Credibility When You Have None Of Your Own

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For newbie online marketers or mail order entrepreneurs, getting credibility for what you sell - when you as yet, have none - can be a disheartening experience.

That is unless; you know how to go about solving it.

Say you have a product that you've created and you're absolutely convinced that it can DO what you say it can, but... you've no empirical proof that it works. What would you do?

Well, before you launch your product into the big wide world, you could do a beta test of the product. What that means is that you can allow a small number of people to 'test' the product out for you.

Here's some copy you could start the promotion of with.

For a Limited Time Only: As Part of Daring Test, Only 25 People Will Be Given Access to The Product They Tried to Ban.

Now, this opening will work for whatever product or service you're thinking of selling or promoting.

Once you get feedback from the 'test group', you can then begin to use those testimonials in the full blown promotion later.

But what if you can't wait for the test results. What if you wanted to get your product - although untested and unproven - out into the marketplace, how would you go about getting credibility for whatever you are selling?

Whatever the product or service, you can borrow credibility from the industry as a whole.

For example, say you're promoting an audio product that helps people to quickly and easily put audio up on their website, you could borrow facts and figures from the industry as a whole.

For example: say from your research, you stumble over the latest figures from Google that tells us that Internet audio usage will increase by 500% over the next 6 months for the next few years,

Here's how you can use that information to boost the credibility of the audio product that you're selling;

Local Online Entrepreneur Discovers Amazing Google Information That Says Internet Audio Usage Will Increase by 5000% every Six Months And So Creates Amazing Audio Product That Allows Website Owners to Quickly Add Audio to Their Website in Seven Easy Steps.

The clue here is to figure out what the flaws and holes are with a product and tell the world how you're able to fix it with your own product.

Again, how would one overcome the problem that there's no proof?

Well, by attaching a fabulous guarantee so that prospects aren't altogether dismissive of the whole thing. Having a terrific guarantee can also be the starting point for a sales letter.

And what if you yourself have difficulty in believing the viability of the product, where there's no testimonials, what would you do then?

Well, although great advertising can sell a non existent product, a way to be convinced about the product you're promoting is to use the implied endorsement of a person in the public eye.

Say you're selling an advertising course, how could you gain credibility for the course by using someone famous? You simply use their credentials and build it into your promotions.

Something like "Simple to Use Advertising Course Will Help You Generate Results Like Clients of Super Copywriter Gary Halbert!"

In your copy you can go into say how amazing the results G. Halbert has achieved for his clients. You then go to list exact testimonials that clients have achieved.

You then qualify everything by saying something like: - "Although you may not want to pay out 50,000 to become a personal client of GH, you may like to know that there's a course that'll set you back only 5% of what you would pay."

You could then go on to list what's in the course, all the while talking of a number of specific strategies that have gained G.Halbert's clients' the super success they have achieved.

And... that in turn should br framed in the language IMAGINE WHAT IT COULD DO FOR YOU!

In case you're thinking that people may instantly rush over to G.Halbert's website and products, they won't. Especially if you've done a good job saying he is way out of reach and is way to expensive to hire.

And, as mentioned, you could do something similar for any product or service that has yet to be accepted into the marketplace. You just have to be creatively different and not get stuck in the thinking that no-one will buy from me because they don't know me from Adam.

They'll only come to know about you and what you have to offer by stepping out front and not hide or feel embarrassed about what you have to offer.

Remember, timid salespeople and marketers have skinny kids!

About the Author:
Nick James is a true example of a self made success. He offers the inside track in every aspect of internet business creation and development.
Right now he's giving away a Free Income Secrets DVD for only #1 S&H while stocks last!
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Article Originally Published On: http://www.articlesnatch.com


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