How To Attract Motivated Sellers For Real Estate Investing

A steady supply of great deals is necessary to run a successful real estate investing business. Most of these deals come directly from motivated sellers who NEED to sell their houses.
Of course these houses must have equity or meet your buying criteria. Your primary marketing goal must therefore be to attract motivated sellers who are ready to sell their houses today.
Here are a few tips you can use to attract tons of motivated sellers.
1) Online Sources
First you must have a good real estate investor website that presents you to motivated sellers, automatically follows up with them, converts them and pre-screens them for you.

Of course, motivated sellers will be able to find you if the website is well optimized for search engines.

Your website must also be submitted to the local searches in the search engines. Motivated sellers will therefore be able to find you in your local market where you buy and sell houses.

Advertise in online places such as Craigslist that you buy houses and always provide your website address so they can easily find you. Your website should be able to do the rest.

You will find a good recommended website at the foot of this article.

2)Driving in the neighborhood
If you buy and sell houses in a local market, then this is a viable option. Your farm area should be well defined. When I'm looking for wholesale deals like this, I locate a middle income area where I am likely to find abandoned houses.

The easiest way to identify abandoned houses is over-grown grass or lots of uncollected mail.

I take the address and picture and look up the county records when I get home. The owners receive We Buy Houses marketing post cards.

All the direct marketing campaigns should drive the motivated sellers to your website and also provide a phone number.

3) People in legal trouble
This is the best source of motivated sellers. People who are facing tax liens or other liens, people in divorce, people who have inherited property, burned landlords filing for eviction, people who own more than one home, etc

I subscribe to a publication called Daily Commercial Record in my local market. I get a summary of all records filed in the local court system. I hten filter the leads I need such as divorces, liens, etc.

If these people own property, they join my post card mailing list. This generally provides more motivated seller leads than I can handle.

Your local county records should be able to provide such information if you do not have a similar publication.

4)Expired Listings
Everyone in this category is a seller, and are motivated enough because they have been unable to sell. Work with a Realtor to get these leads.

I always check how long they have owned the house before they can get into my mailing list. I am looking for deals with equity and people who have owned their houses for about 10 years.

5)Newspaper advertising
Run short ads in the classifieds in your local market. Always drive these leads to your website instead of a phone number.