How The Online Business Seo Will Be Changed After Google Panda

Maybe the biggest sufferers are the online business sites, which have got most of their back links from the low quality directories, like EzineArticle and ArtilesBase, which were penalized. But still the visitors traffic continues to come.

Googles target is to increase the result quality by downgrading the links from certain content farms and thus lowering the result page rankings of the low quality contents. Some of the online business marketers can suffer, because their rankings may decrease. The operation started from USA late February and will spread to ther countries too.

Google is worried about the changed behaviour of the surfers, because the social sites have taken more share. The online business community uses the social sites to get the needed information and because it is interactive, the used time is away from many providers, also from the search engines.

1. Will The Search Engines Die Out?

I doubt. But the market is changing, which means big challenges to Google, which has in Europe almost the whole search market. It is hard to keep the share, if more and more surfers start to like and socialize with other information sources.

2. Should We Persuade Rather Than Market?

One of Googles targets has been to make the online business site visits more natural, more organic. This means a trend away from the push marketing towards to pull marketing and from the bad related one to more focused visitors. Google also wants to throw away the artificial rankings, because most of these sites are not concentrating on the content but on the rankings only.

3. What Happened To The Link Quality?

It was a surprise, that the directories like EzineArticles and ArticlesBase were downgraded. This means, that also the links from these sites lost a part of their powers, but not totally. The target is, I guess, to force the marketers to use those directories, and for instance social sites and social bookmarking sites, which have maintained their authorities.

4. Is The Social Site Traffic More Effective?

So Google thinks. It is interesting to see, how long this situation lasts, because the number of back links from the social sites is growing strongly, but is the traffic also? I have my own experience, that some of the social sites, the high page rank ones, build a huge traffic and extremely quickly. The good thing is, that the online home based business marketers can measure the traffic.

5. Shall We Do Something To Our Marketing Plans?

The minimum is, that we all marketers will follow the traffic development and the sources of the traffic regularly. Especially if a marketer had strong traffic from Google rankings, this is important.
The back link reports come quite slowly, but are worth to check, whether the link structure is changing from tradition links into the social site links.

The usage of the social sites, including bookmarking sites, making the social site bookmarking quick by onpage buttons, the deep linking and longer optimized articles are important. However, these are techniques, but the key thing is to write quality material, which honestly offers benefits to the readers.