How The Four Letter "f" Word Can Destroy Your Success

Now I've probably piqued your curiosity, and that's a good thing because the topic of this article is important to your online success.

The four letter "F" word that I'm talking about avoiding is not the one that we giggle about as kids, or that some use as an expletive in adulthood. But it's effect on your home business opportunity, mlm or other online venture can be equally as alarming.

The word is "Free".

I'm not saying that you can't make a great deal of money online using free tools and information that is freely available online, but my own experience is that success has been directly related to what I have actually coughed up out of my wallet. Why is this?

Well, for starters, we say that we're looking for a business. Whether its a turnkey home business for moms or a home business for baby boomers, doesn't really matter.

Now I've been self-employed for the majority of my life, but I have never owned a business, online or offline, that has been free. Neither would I want to. It's the investment - cold hard cash - that keeps you on the straight and narrow.

It's the cash that you depart with that ensures that you treat your venture as a business, and not a hobby. It's the bank manager breathing down your neck and treating you like you should be Rumplestiltskin, spinning his straw into gold.

I think its got something to do with the value we place on the things we spend money on. I don't know if you relate, but I've found that the online ventures that I have participated in that have been free seldom held my interest for long enough to get anything out of them.

I also think that the free methods, systems and tools we have available have contributed to the online marketers disease of JFPTP syndrome. And what is that? No doubt you'll recognize it when I spell it out. Its the "Jump From Pillar To Post" Syndrome.

The incessant dabbling with any and everything that passes into our inbox, in the vain attempt to find the legitimate make money online ways that are going to fill our bank accounts and allow us to work at the kitchen table in our underwear. I think that's something best left to your imagination.

Once you invest in something, there's this little voice we have that makes us justify our spending, so we doggedly carry on as long as we possibly can before we even think of giving up. Many is the time that I've found a residual income home business and spent more than I intended to, but this seems to be one of the reasons that I stick like glue and get as much out of it as I possibly can.

There's self-esteem at risk here, I don't want anyone to think that I've flushed my money down the proverbial toilet. So I carry on until I'm spent, departing with my tail firmly tucked between my legs, but with my integrity and dignity intact.

I've personally found that the program is not as significant in your success, its the marketing system that drives the program. I guess what I'm saying essentially, is that the answer is in the marketing.

It's been said many times before, but I'll just remind you here. Do you honestly think that McDonald's is the best hamburger you can get? I think not. I'm sure you have a local small business that makes far superior hamburgers. If they could only plug into a marketing system like McDonald's use, they would have success spilling out of their every pore. It's the systems that create the success, or the duplication.

So next time you come across what you think is the next, best, latest, greatest thing to make you rich, spewing money like a faulty ATM machine, take a step back. Look outside the box. If it belongs to the four letter word brigade - it's free - that's probably about what it is worth.

Look for duplication. You will need to involve other people. Is this something that you can see other people getting value out of? Because that's what it boils down to. Operate your own home business opportunity, mlm or whatever venture you are involved with keeping in mind that your fastest way to success is by helping others.

Sounds cheesy, corny, whatever I know, you've probably heard it all before. But I just thought I'd repeat it again, because it's just so true, and maybe you just haven't listened properly yet.

I'll wait for you at the top......there's plenty of room!