It takes a lot of strength to hold a successful business aloft. Instead of straining over the weight of your
health club billing, wouldn’t you rather spend your hours gaining new members, serving existing members and holding onto great employees?
It isn’t enough to collect and maintain members. Your club’s health also relies upon a strong billing system. If you’re struggling to lift the increasing weight of billing and collections, try these 3 tips to build your health club with billing best practices:
- Get Members Emotionally Invested.
It might seem trite but members are more likely to be loyal to your club (and pay their bills) when they become attached to the people who serve them.
Behavioral studies show that humans make all decisions based in some part on emotion.
Build on this intrinsic human trait. Encourage personal relationship building between all employees, from trainers and group fitness instructors to tennis pros and reception staff. This will help to create relationships that will encourage members to be accountable to not just a company but to the team members who make their lives better.
- Practice regular and consistent billing.
As soon as members are in the system, it’s vital to put them into a consistent and regular billing routine. Letting them know that they’ll be billed at a regular time each month will help them plan ahead.
Automatic billing should be incorporated with EFT options so dues can be paid as conveniently as possible. Your goal should be to rock their world in the gym while at the same time smoothly integrating into their bill paying cycle without bumps, bruises or strains.
- Don’t Put Too Many Weights On Your Management Stack
While it is tempting to try to do all the heavy lifting yourself, your best prescription for financial success may be in investing in
health club management software to take the load off of your shoulders.
Health club management software streamlines the complicated process of regular billing and delinquent collections by:
- Administrating EFT payments
- Managing ongoing dues schedules
- Handling delinquent accounts
The best strength training isn’t born of lifting the heaviest weights in spurts but in creating a consistent training regimen that will last beyond the first six weeks of starting a program. It’s the same with health club billing practices. Long-term consistency will produce better results without exception.
Integrating automated software takes the manual burden away from you and your staff and allows members to get into a consistent program to best continue their physical and financial health.
Billing practices can present obstacles in the maintenance of your club’s health but they don’t have to. Put as much effort into committing to a healthy billing practice as providing the newest fitness classes and equipment and you’ll see results that matter – happy members and dependable revenue.
