How Orlando Businesses Should Use Social Media To Get More Customers

How Orlando Businesses Should Use Social Media To Get More Customers

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When most people think of social media, they immediately think of Facebook fan pages, or they may have even heard a little about Twitter. However, its really so much more than that. Its actually a bunch of free websites that help people share and discuss information, as well as connect with others.

This is important to you as a Orlando business owner because while business may be about finances and the bottom line, in the end, its really all about the customer. Its about pleasing customers, acquiring new ones and connecting with them.

Social media marketing is the easiest, most-effective and affordable way to reach thousands of people in the Central Florida market. However, you have to make sure you use it correctly.

You see, the biggest problem most people have is that they try too hard to use social media as a sales tool, when in fact its an avenue for educating prospects about your business.

The problem is, no one goes online to see an advertisement. When people go online, they're looking to find information; no one wants to be sold anything. As soon as people see an ad online, they click somewhere else.

People buy from people and businesses they know, like and trust. You have to develop a relationship with people online, and let them become familiar with you and your business. When all a business does is sell, sell, sell, it turns people off.

The right way to use social media is as an avenue to teach people about your business or industry by helping them, answering their questions and giving them the information they're looking for. But remember, dont sell - teach. Trust me, people know the difference between the two.

By doing this, you position yourself as an expert; youre no longer seen as a salesperson, but a trusted advisor.

Heres an example:

Lets say you sell barbecue grills. How do you sell them without making it sound like an ad? You dont sell the features, you dont sell the benefits and you certainly dont compete on price. Never compete on price online, because someone, somewhere always has a similar product cheaper.

Most people selling grills will discuss things like brand, fuel type, features and size of the cooking area. The fact is, most people buying a grill really want only one thing to cook stuff for a barbecue!

What you do in this case is teach people how to cook stuff. You can put out an article about 10 Great-Tasting Recipes for Your Next BBQ, or do a quick video on How to Choose the Best Cuts of BBQ Meat or How to Make Your Own BBQ Sauce.

See where Im coming from?

Educate people, help them, share with them what you know and let them get to know you a bit. Eventually, guess what theyre going to need at some point?

Thats right a grill! Guess where theyre going to buy it? From you, because youre the expert and they trust you.

About the Author:
Mike Hungerland is a Orlando Social Media Marketing Consultant who specializes in generating leads and customers for local businesses from the Internet. For a free report on how to use social media, online video and mobile marketing to grow your business, visit: http://OrlandoSocialMediaConsulting.com/free.



Article Originally Published On: http://www.articlesnatch.com


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