How Mobile Marketing Is Multidimensional

Even though some people might think that mobile marketing is more to do with trade shows or pretty pictures on the side of a bus, the mobile marketing revolution that is enveloping the marketing world has become very dynamic and multifunctional. While it doesn't seem that long ago when texting first became quite a novelty for our cell phones, now we have a large variety of ways to reach the potential consumer with our sales message.

SMS marketing represents a conventional way of sending basic text messages. These are usually short and to the point but generally include links to further information. Tapping on a link could open a web browser or go directly to your social networking account, for example.

Another great tool, MMS marketing - multimedia messaging as opposed to short messaging - enables the marketer to provide rich media within the context of the message itself. Therefore, photos, videos and music can provide a powerful incentive to take further action. You must be careful here, however, as most service providers charge good money for data services on a monthly basis.

Smart phones today feature full HTML browsers of course, which means that consumers may access websites anywhere and anytime. While the industry still has some way to go in achieving good functionality, it's still amazing to see that many prominent organizations do not have strictly mobile enabled websites. There is nothing worse than having to try and pinch and slide your way to being able to read the content of the website itself.

One of the hottest ways to get a marketing message across is within, or adjacent to a downloaded "app." There are now hundreds of thousands of available applications and many new ones arriving each and every day. A teaser can be incorporated while downloading an app, or programmed to appear whenever an app is initiated. It's amazing to see how much time is spent on a daily basis interacting with some of these favorite apps.

Even though there's not much space available on the typical smart phone screen, the ubiquitous banner ad is nevertheless eking out a resurgence here. You have to be very creative to get your message across in this small real estate, but these banner ads should be presented in context or according to consumer behavior, to be more highly relevant and least intrusive.

One of the hottest marketing demographics is of course the younger consumer. Many of these prospects have the propensity to play gaming products ad infinitum. While this subset may be even less patient when it came to potentially intrusive marketing, if you strike the right balance your message is going to be accepted and could enjoy exponential interaction.

There is no need to say that this is a dynamic field and one that should have the undivided attention of marketing executives across the board. While marketing efforts will always reward the innovative and cutting-edge thought patterns, those who are willing to keep pace with developments can expect to be some of the first to be open to even more exciting solutions tomorrow.