How Google Analytics Can Help Your Seo Campaign

If you are working on the search engine optimisation for your website then Google analytics might be a real help for you. Many people do not know how they can use it to help and so dont get the maximum benefit from it. The aim of this article is to explain how you can use Google Analytics to help your search engine optimisation.

Below are our top tips of what Google Analytics can show you:

1. Which Pages get the most traffic

This can be really important to know as these are the ones you can focus on for advertising. You will know that if more people are coming to a specific page then that is where you need to catch them. You need to make sure they either stay on your site or buy directly from the page they come to. If you know where the traffic is then you can do something to convert it. However if you dont know this information your are guessing and could end up missing a lot of potential buyers.

2. Which Referrers are most successful

You can set up a number of goals on Google analytics and this is important to use. That way you can see which referring site gives you the most traffic and what the conversion rate is. You should not just focus on the most traffic. If you have a site that brings you 100 people per day but no one buys then it is pointless. However when you know what site brings you the most converting traffic you can focus on this and even increase the amount of advertising you do on that site. Focusing in this way will allow you to drop advertising that has not benefit and so increasing your ROI across the board.

3. Which Keywords do the Best for you

You will be able to see the number of visitors your get form the search engines for each of your keywords. You will also be able to see how successful each of these keywords are. This can help you to determine which keywords you should focus your attention on for your search engines optimisation campaign.

4. Which Pages are Best

With Google Analytics you will be able to see how long people spend on each page of your website. By knowing this you will know which pages are the most interesting. By making sure you get as many people to these pages as possible you will increase the chance of people staying on your site and so converting them into a sale.

5. Monitor your Bounce Rate

Your bounce rate will show you how many people come to your site and leave immediately. From a search engine optimisation perspective this is a problem if everyone is doing it. You need to keep an eye on this and aim to keep it at most 50% of your visitors that leave immediately. After all if you do all the work to get on the first page of Google and people are not staying on your site your have wasted your time and money. It is really important to adapt your site to keep people on it.

You should use as many free tools as you can to optimise and understand your website and Google analytics is one of the best that I would definitely recommend to anyone.