How Does Philanthropy Help You Manifest Faster?

How Does Philanthropy Help You Manifest Faster?

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What new evidence is there that giving it away helps you generate more success in business and in life?

Have you ever wondered what the relationship is between wealth-creation and philanthropy? Sure you cant do philanthropy with at least some wealth.

But what if the opposite were also true; that doing philanthropy helped you create wealth?

In 2007, I began researching the relationship between philanthropy and wealth-creation. I looked at a cross-section of books on wealth creation. Without exception, they all talked of the critical importance of giving. The act of giving they reported made manifestation more likely to occur.

Then I remembered how at one company we had generated wealth by giving something away. During my stint as CEO at Biomatters, we created a beautiful software application for genetic scientists. We had a free version and a version you bought (like Quicktime). The free version had been wildly successful and even become the #1 download on Apple's website.com worldwide. When the to buy version was released we decided that we would donate 10% of the companys revenue in one month to a cause voted by the end-users.

We got a huge response. However I also faced opposition from a fellow-directors. It was pointed out that even Ben and Jerrys only gave 5% of profit, and there was no precedent for a company early in its growth giving away part of its hard-won revenue. Being the "pitching expert", I managed to convince the board to trial the plan. The amount of good-will we got back in the form of congratulations and recommendations from our end-users was phenomenal.

Our "to buy" version became very successful. Within 4 months of release it was being sold in 24 countries. No doubt we would have achieved this anyway, however I believe that our act of giving helped us get there much faster. It made our team tighter, it defined one of our core and solid values, and it attracted many others with shared core values that they were relieved to see another entity, a commercial enterprise no less, reflect back to them.

So even in a commercial context, in fact especially in a commercial context when you give more you tend to get back more. Your bean-counters may challenge you thats simply a test of your resolve. Its also your opportunity to practice being very good at pitching to them.

You may even show them this article: it is one of many pieces of evidence that when you do the right thing, it comes back to you many times over.

About the Author:
Daniel Batten makes unconventional products for conventional areas: your business and your career. Using "chaotic compliance: you learn to succeed in your business/career by becoming a persuasive speaker, a GenX leader, or a headhunted employee. Find out more by subscribing to his free newsletter: => http://beyondtheceiling.com/newsletter.html or pick up secrets from his blog http://beyondtheceiling.wordpress.com/



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