How Do You Know How Many Backlinks To Build?

This is a question that pops up all over the Internet on forums and in comment sections of online articles. How many backlinks is a good number? While there is no definitive number, there is a guide based upon the popularity of the keyword being promoted on your website.

What is your keyword and how competitive is that keyword? The more competitive a keyword, the more backlinks that need to be established on the web pointing back to your pages. If you have established a website on "SEO tools", there could be a huge amount of competition for the first page of the Google search results. This means the content on your website needs to be new and innovative and the number of backlinks you need to that content need to be higher than if you were choosing a keyword with less competition.

Taking that same website into consideration, if the keyword focus were tweaked to "popular SEO backlink tools", the competition may be lower and thus the number of backlinks needed to gain a solid hold on the first page of the search engine results would also be lower.

Reevaluating Your Online Presence

While every process has a definitive end, the process of backlinking is one that evolves over time. Just because a website is ranking number 3 today, does not mean that ranking will be held tomorrow. The websites ranking 4 through 10 will be fighting for your 3rd spot which means they are building more backlinks to their website.

Keeping a close eye on the page rank of your website and building deeper backlinks to the content on your site is the right choice, but how long must the process of checking up on the page rank continue? Forever is not an unreal estimate.

Building Traffic With Multiple Keywords

Once a site is established on the first search engine results page, there should be a little free time to work on additional keywords. These keywords can focus on smaller niches with a good amount of traffic. Backlink building companies can often help to research the right keywords or promote those keywords once you have decided which ones are appropriate for your content.

It is important to remember the need for keyword relevancy. If the content on a site needs to be edited for the new keyword, that is better than choosing a keyword because the traffic is strong and the competition is low without having any relevant content on your site to promote. The optimal approach is to add new content and then use that content to promote the new keyword, as backlinks could already be established to the published articles and blog postings.

There is no specific number for the amount of backlinks to create per day, per week or per month. There is, however, a need to build more deep links to your content if the keyword is competitive. Competition drives traffic, but gaining that traffic requires work.