How Do I Combine My Social Networking And My Data Base?

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Youd have to be living under a rock today to not of heard about social networking and its importance to society. But, its this supposed importance thats in question to most new users. The concern most often asked is, how do I, and why should I use social networking? Of course the answers are dependent upon what you value, but the architects of these networks were attempting to bring truth to the theory of 6 degrees of separation; meaning youre just 6 people away from knowing any person in the world. Now, arguably this principle seems far fetched, but you can utilize your social network to connect you with a person that you currently dont know by simply asking those in your network to help you make the connection and thus the purpose of Social Networking.

Social Networking is taking the need to physically be at an event to meet people out of the equation and placing them behind a computer. This gives new meaning to networking and database management and raises the question of how users can combine their social networking sites to their contact databases. One critical issue to address is permission based networking which I define as requesting from your social network the right to add them to your formal database and to periodically correspond with them outside of the virtual world. What Ive found with sites such as Facebook and Linked In is that users will request to friend or connect with someone and then have no further contact with them. As I wrote in a previous article, content is king. Its imperative that as you grow your connections that you give them a reason to follow you and a way for them to opt into your traditional database. For example, I have a weekly coaching call, and I will post an announcement of the call and a link for my connections to follow and register. In addition, I will post articles like this one on my Facebook page and Linked In groups providing valuable content those who follow me.

I suggest that you begin asking those that you meet in the real world to connect with you on Facebook, Myspace, Linked In and or any other social networking venues and next time you update your business cards add this information to them. In addition, consider when receiving random e-mails to add those people to your social networking sites. I often receive messages from prospective students, clients and those whove read my work and in the past I had no means, other than my traditional database, to communicate with them. Today, I use Xobni, an add on application to Outlook, to determine if they have a Facebook or Linked In account, and if they do I immediately request to connect with them there.

Begin to use these strategies, and I can guarantee your sphere of positive influence will grow along with your bottom line. Until my next article consider joining my weekly coaching calls by registering with this link. https://www2.gotomeeting.com/register/633060643


About the Author:
Jonathan Klein is a Sales expert with 25 years experience in B2B and consumer driven sales along with management and training of sales forces.

In his first book "The Path To Just Being Nice" Jonathan demonstrates that nice is not just a strategy, but rather has actual processes that if you practice you can increase your "Nice Quotient" and the quality of your life. Jonathan likes to say that "Nice is one of the only renewable resources that when practiced can go on in others for ever."

Reach Jonathan Klein at jk@cddppi.com



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