How Directory Assistants Helped A Canadian Bus Holiday Company

Directory assistants consultants are not just limited to working in the United States. They can work in Canada as well.

Frustrated with the confusing process of buying Yellow Pages ads, one Canadian motor coach tour company needed help to navigate their process. The company found it with a group of directory assistants, hired consultants who have expertise in phone directory advertising.

The Canadian motor coach and holiday company representative said that she had always found dealing with Yellow Pages to be a confusing and frustrating process. She could not see the value for the high advertising rates they were paying each month. The results just weren't there, but the time commitment and pressure was.

By working with her directory assistants, the aggravation of creating and buying phone directory advertising began to lift for the motor coach company. Early in the process, the representative was surprised at the extensive knowledge these hired consultants shared and was pleased to see the level of expertise in advertising strategies.

These directory assistants worked to identify the motor coach holiday company's goals for Yellow Pages advertising. Many Yellow Pages reps will place an ad and take the client's money without working with all of their clients to create a strategy designed to best reach their intended audience.

But the directory assistants have extensive knowledge and experience with Yellow Pages advertising best practices. They first consider what are going to be the most appropriate categories and sizes of an ad for their clients, like this Canadian bus holiday company. They then work to help their clients understand the whole process, including advertisement size, category selection, pricing structure, and contract completion.

The Canadian motor coach company found a lot of value in working with these consultants. The rep's directory assistants relieved the aggravation of working directly with the Yellow Pages sales staff that oftentimes just wants the largest profit. Phonebook directory sales people may not be as concerned with the client's most effective advertising strategy as they are with selling the most expensive ad.

The experienced and client-focused directory assistants focus on a strategy that will work best for their client's industry and business. The consultants saved the motor coach tour company a lot of money on their ad spend by selecting the right size and best categories for the ad. The Canadian tour company found that the hired directory assistants were well versed in the complicated pricing structure of the Yellow Pages ads, and knew cost effective ways to select the ads that had a higher probability of success.

In addition to the positive impact on their bottom line, the motor coach company saved themselves a lot of valuable time by choosing to not go it alone. Like most tour businesses, the Canadian bus tour company juggles many tasks in order to provide an enjoyable holiday or tour for its travelers. Time is valuable for all businesses. The tour company found that time they saved by hiring directory assistants let them spend more time focused on their business.

Exceptional customer service created a stress-free process for the bus tour company on an annual task that usually brought nothing but frustrations. Directory assistants walked the company through each step of selecting the most cost-effective and targeted Yellow Pages ad.

By hiring these knowledgeable directory assistants, the Canadian motor bus tour company saved time and money. The directory assistants educated their client along the way, ensuring they understood the new approach to their Yellow Pages advertising that was targeted specifically for their needs as motor coach tour operator. The motor coach tour found working with these specialized consultants to be very valuable.