How Believing In The 3 Seo Myths That Keep Coming Back Can Affect Your Online Business

There are three myths involving SEO that for some reason keep returning and even when someone tries to explain them away, there will be others who will tell you they are true. There are times when they just sound like they should be correct but just because they sound like this does not mean that you should automatically follow them. You would be better off using the SEO method that you have chosen and concentrate on building your online business.

1. Out of all the myths the one that seems to make the most sense is page rank. The basic concept behind the majority of search engine strategies is to get a variety of links from high quality websites. The disadvantage here is that making a decision on what actually defines a quality website can be extremely difficult. Commonly the answer to this is the best websites are "authority" website, but how would you define what authority means?

When Google first brought out the concept of page rank, it was a way of identifying authority sites numerically. The downside to page rank is that it is an extremely limiting metric as it does not really define the websites that carry the greatest authority because if it did then the SERP's would be capable of sorting out the relevant pages by page rank alone, and this is certainly not the case.

This does not necessarily mean that page rank lacks value but rather that you must remember that there are many other factors that affect how much authority a site has. If the SEO method that you have chosen to use is driven by this then you will end up very disappointed.

2. Another myth that remains in circulation is if one link is good then having thousands must be fantastic. Rather than concentrating on how many links your website has, there are two things that you should be doing if you want your site to do well in the SERP's.

Start off by establishing the number of links your competitors have. Generally you should try to create about five percent more links that have equal or higher quality. There are a number of cases where websites that have only one hundred links will outrank websites that have link in the millions and this happens because those sites with the one hundred links are all high quality. In order to succeed you need to have a strategy that combines quantity and quality.

3. The third myth deals with only linking to your homepage, and this myth is extremely difficult to get rid of, as it does hold some truth. Generally a good rule to follow is that your homepage should have more back-links than any of the other pages on your website. Logically this makes perfect sense because your homepage will automatically share its power throughout the rest of your site. What creates the myth in the first place is when people begin building back-links to their website and ignore the inner pages completely. Keep in mind that so long as you make it a habit to effectively inter-link your inner pages, then every link to every page will increase the strength of your complete website and if you want your link building to look natural then every page should get at least a few back-links so that is looks as it is occurring naturally.

You should be able to understand from this that your main focus must be on following the SEO method that you have decided is best for you in order to succeed with your online income opportunities business and take less notice of the myths that have proven to be unfounded.