How 1&1 Hosting Is Losing The Web Hosting Game

1&1 web hosting was, and perhaps still is a good web host. That said, with their rapid expansion over the years, now classifying 1&1 hosting as the largest web host in the world, they have lost sight of two key factors that any colossus of a web hosting business must deal with.

First, downtime is not, and never will be, acceptable in the web hosting business. If a downtime is noticed by a business owner using a web host's services it quickly leads to them leaving that service for greener lands. It can serve to make them paranoid about the site's status and give them an uneasiness that won't be eased until they leave the web hosting service. 1&1 has started to let their downtimes become more frequent, and customers are taking notice. It's the second largest 1&1 hosting complaint, and even if it is infrequent, if it happens at all in this business, people notice.

Second is customer service, this is the area in which 1&1 is slipping hardest, and it is understandable. Managing tens of thousands of customers potential complaints is hard enough. Make that 7 million web hosting customers and you can understand the potential for problems. With such a large base of customers, it might become outright necessary to outsource to India or other countries. But even among outsourcing companies, it is important to prioritize quality. Rewarding teams that do well, and firing ones that do poorly, must occur frequently in order to maintain a good quality team. In the web hosting business customer service is probably the most talked about feature, and a web hosting service can be killing their word-of-mouth free marketing, or even worse, getting negative publicity due to any slip-ups from customer service. Despite the 7 million customers, it is still possible to hire enough quality workers to deal with them in an efficient way, as most webmasters do not frequently need help after the first few months of getting them off the ground, and without quality workers, 1&1 definitely won't be able to help those with more complicated issues.

These two factors are so crucially important in maintaining the tremendous clientele of 1&1 hosting that one hopes they could adopt new measures to deal with them in quick time, and thus save their reputation. Even one angry customer can mean disaster in an industry where embittered, bored person will waste hours to create a "1&1 sucks" website that might deter thousands of potential sales.