How wing Commander Boris Shows It Pays To Be Different

How wing Commander Boris Shows It Pays To Be Different

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I have just returned from a little break away in the sun for a few days the approved destination for which is usually a small, out of the way place somewhere sunny (but without spending too much time on a plane), which for one reason or another, seems to attract the more interesting type of guest

Now, through what I considered perfectly normal behaviour, I had already
garnered myself a reputation with the locals as something of an eccentric a
reputation that meant She Who Must had disowned me completely to go horse riding or kayaking or whatever took her fancy while I was left in the hotel grounds with just my book for company

So, imagine if you will there I was, covered from head to toe in factor
50+, wearing a long dressing gown, and a hat sitting under one of those
impressively large sun umbrellas erected under a tree and wondering why people where smirking at me (They had obviously never seen a proper Brit
holidaying in a hot country before)

Despite all this, I thought the heat may have got to me when along came one
of my fellow hotel guests, Boris (a Russian) wearing a genuine flying helmet
and goggles convinced this was the bizarrest of mirages and I looked around me to find I was not the only one staring However despite being the centre of attention, Wing Commander Boris was completely oblivious to it all and carried on about his business, apparently wandering around like that was the perfectly normal thing to do

And so it went on through the week so much in fact that the popular
lunchtime pastime (among the gentleman guests at least) of observing the
remarkable pool aerobics instructor go through her paces had been abandoned in favour of sitting and just waiting to see what Boris would be wearing next and I have to say he did not disappoint Over the next few days I saw him sporting a variety of splendid military hats which frankly put my own Generals hat to shame. (A rather fetching effort gained by inventive methods during a fact finding trip overseas a couple of years back;-) !)

Boris full repertoire also included a particularly fine collection of Tank
Commander hats with masses of gold braid and built in full face goggles as
well as the piece de resistance in the shape of a submarine hat they were
all different colours and shapes and carried on, right up to the day of my
departure (when the sun was particularly strong) and I almost delayed my
journey home just to see what Boris would be wearing that day!

What Boris has proved, of course, is that the way to get noticed is to stand
out from the crowd and make yourself truly memorable to provide an
association that makes people feel that the ice is already broken, and they
already know you (what those NLP folks would call an anchor).

Of course Im not suggesting you go around dressed as Field Marshall Rommel to make an impression, but go out of your way make your interactions with people you meet (whether its face-to-face or on-line via a video or email) truly memorable

Be a little different, and always try and emphasise something about
yourself that will help people remember you

You will know that I have a rather unique appearance which instantly makes me a bit more recognizable which helps and theres even a picture of me at the top of this e-mail, which helps to differentiate me from the Try This it
sells like gangbusters six line emails you may get in your inbox once in a
while from others having a go at communicating with their customers.

Think about what you can do to remind your customers of who you are (as you are almost certainly not the only person they receive emails from). What are you doing to make your communication different from theirs? If the answer is not much then I would strongly suggest its something you give some serious thought to.

Think carefully when youre putting together anything from a simple email to a
full on project, how you can inject your own brand or style. And please note
you dont need to take a quick trip down to you local Army surplus store
and start sporting the Boris look, instead develop something that is part of
you already, and turn it in to something truly memorable

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