Household Electrical Appliance Enterprises Adverse Economic Crisis In The Attack To Find Machine

Last October to the market since the financial crisis has brought a huge blow, setback in consumer confidence, consumption, poor adverse economic environment, many companies have chosen the "retreat" or "wait and see", but there are also some enterprises selected adverse economic "recruitment", the pioneer in marketing efforts ... ... great action than ever. In their view, "Vaughan brew risk of adverse economic possession of opportunity," financial crisis "crisis in the belt machine" is a low-cost opportunity for the industry to seize the shuffle and then expand your opportunity.



Suning South China president Zhou Xiao Zhang: crisis is the opportunity to smell more



The "proactive" response to the crisis



Since late last year, to address the financial crisis, brought about changes in the economic situation, Suning formulated the "active defense" and "proactive" doing the marketing strategy. Zhou Xiao Zhang said: "'active defense' means the cost of intensive and enhance internal efficiency, further strengthen the construction and management background, attention to a single store output, enhanced ability to anticipate the market and risk control level. And 'proactive' is Suning Raiders for three years from the goal and the current layout of the starting chain, in 12 cities continue vigorously to the flagship store at the core of the strategy, the market will accelerate in the 34 distribution points, to fill market gaps, continue to maintain growth in the previous two years levels. "



Accordance with the established development plan, 2009 Love Nan Suning will maintain a rapid growth in the previous year based on continued fast shop, a good shop to support the country no less than 200 new store development program. Zhou Xiao Zhang said that the main chain of the development of new store development, transformation of the old store, adjust, giving the store management to ensure the quality improved. Hua Nan Suning in 2009 expected to more than 50 new stores, of which Guangzhou to open 25 large area,



Shenzhen To open 18 new large area, large areas of Nanning to open seven new stores opened, the flagship store will reach 5 to 8.



Pro marketing challenges, Zhou Xiao Zhang said, "This year, the Hua Nan Suning in the chain to maintain a rapid development of robust expansion, while more emphasis in marketing on the integration of marketing resources, and marketing innovation. For example, credit spending on a huge role in stimulating domestic demand, we and banks, appliance manufacturers together, come up with their own resources, to jointly promote credit consumer appliances, and the industry first down payment on a phased '0 ', '0 interest rates',' 0 fee 'three '0' credit consumption patterns. activities of its inception, the proportion of credit consumption appliances will direct up to 15% before to 40%; In addition, this year we have a total payment of more than 30 million consumer electronics coupons, on sales played a significant role in promoting. "



Suning crisis on favorable industry reshuffle



"In the current macroeconomic situation, consumers 'Wu Jin pocketbook' a subconscious behavior, poor sales and a backlog of inventory for many companies to bring pressure on the funds, even if some of the larger retail enterprises inevitably be some impact, but we learn more smell the 'opportunity'. "Zhou Xiao Zhang says.



Why the "crisis" instead of "computers"? Zhou Xiao Zhang believes that the rapid development of our country after years of effective accumulation and already has a considerable degree against the international financial crisis, capital and capacity, so the impact of the crisis on China is limited, the domestic economy is still in the "relatively high" to the development, but in the past, "radical" growth there are some differences in degree. More importantly, consumer spending did not decline in real terms, the so-called decline is in fact more consumer confidence.



"And compared the financial and other industries, the retail industry has also been some impact, but a lot of consumer demand remains rigid, the retail industry as a whole 'Great Depression' the situation will not occur. However, the corresponding consumption consumption decisions are more rational, so the appliance retail business faces 'shuffle' more from within the industry rather than the external market. "



Zhou Xiao Zhang said, "Vaughan brew risk of adverse economic possession of opportunity." On the one hand, resources, energy cost reduction will reduce the company's rapid development of investment costs; on the other hand, Suning long-term steady development and accumulation of "internal strength" will be help to further highlight the company's competitive advantage, market share and further increase; the same time, the state tax cut by cutting interest rates,



Bringing home appliances And many other steps to boost consumption, but also the company's rapid development of a broader market space.



Vice President Tan Yanhong Canton 100 shares: state-owned enterprises are responsible for igniting the market



There is still a quarter of sales growth



Financial crisis, widely available per appliance market performance "strong" words to describe the general economic situation in adverse circumstances, the last year is still wide 100 Electric achieved double-digit growth in the first quarter year on year sales growth last year still.