Honda City In India Car Market

Honda Motors, the Japanese car major was quite successful in markets like Japan, U.S and other emerging car markets. It was time for them to take on India, as India was just opening after the libarlisation norms and rules. The first thing that they did was to join an alliance with Siel group of India to form Honda Siel holdings and set up their shop in the country in the late 90s.

After the joint venture was set up they, came in with their tried and tested Honda City sedan, which was rage in other countries where they sold the product. The Honda City soon became an instant hit here in the Indian market and has never looked back ever since. Banking on the growing demand for luxury cars with an economical price tag, Honda motors took the big Indian car market by its horns and started delivering more and more products in India.

But Honda City always remained the best of the lot coming out from the Honda factory in India. The plant that they set up in Gurgoan, started to churn out more and more Honda cars. Soon after, Honda City was re-launched in India with the V-Tech engine, which also like the previous edition became a hit here.

Now that Honda, had created a name in the Indian market for their long lasting cars, with tried and tested Japanese engineering coupled with the looks of international standards for their cars, Honda became the numero Uno sedan making company in the India on the Rs 8 lakhs plus segment.

Soon, they brought out the third generation Honda city, which also was equally popular with modern design and aerodynamic styling. And just after about three years after that they brought intheir fourth generation City which again was huge hit amongst the car buyers.

The mid-size Honda City sedan is a fantastic blend of impressive styling, sophisticated design, thoughtful innovation, and advanced safety. Available in 6 petrol variants - E MT, S MT, VMT, VAT, V MT Exclusive and V AT Exclusive while Elegance and Inspire packages is also available. The new Honda City is propelled by a 1.5L i-VTEC engine with a choice of two transmissions: synchronized, 5-Speed Manual and 5-Speed AT with Paddle Shift. The interior is adorned with fine quality materials and carries premium features.

The Honda City car is designed keeping the Indian market in Mind. The exterior is adorned with unique 'Arrow Shot Form' design where the front-end of the car reminds one of the driving energy of the arrow that is thrown from a bow and the rear acquires the shape of the arrow's feather to communicate an aerodynamic appearance that cuts through the wind.

The front of the car stretching from the aggressive new grille to the sharp and angular headlights gives the sedan a sophisticated sporty look. The City is now even longer, wider and sturdier compared to its predecessor City ZX. The new City has 5 spoke alloy wheels. It is more stylish with elegant front fog lamps, front and read mud guards, sporty exhaust finisher, and chrome door handles.

The interior flaunts with its premium cabin that has thoughtful design and abundant convenience features. The beige high quality fabric seats add on to the classy appeal of the interiors. Advanced meter design, dual tone interiors, world class integrated audio system incorporated with new technologies like iPod support, MP3 capability, USB memory stick input, and plugging in of cell phone with MP3 player are a few highlights. The silver coloured fan knob and inner door handles makes the interiors more elegant. The instrument cluster is ornamented with a metallic tone giving a futuristic look and the dual tone dashboard adds additional appeal.

The Honda City is high on safety and is loaded with several active and passive safety features that comprise of Anti-Lock Braking System (ABS) with Brake Assist (BA), Dual SRS airbags, seatbelts with pre-tensioners, and rigid car body with Honda G-Force Control Technology (G-CON). The front body structure of the new Honda City also ensures advanced pedestrian safety.

Honda has also seen great success in the Indian market. The company offers many models for the Indian consumers including City, Civic, Jazz, Accord and CR-V. Honda has seen great success with its Honda City model. The car is successful due to its luxury, economy, brand image and customer experience.