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History of worldwide reputation growth of legendary tobacco brands

By: Glen Van Benton Sr.

Marlboro is one of the most well-known brands in the world now. "Mild as May" - it was Marlboro's slogan at the beginning because it was women's cigarettes. The filters were of pink colour to conceal the lipstick's mark. But by the beginning of World War Two cheap Marlboro were removed from production because profit from them was low. In early 50s was made an effort to bring Marlboro to life. It was important to make men's stress to create a "real male" character. There was picked out a cowboy and it is still binded with Marlboro brand.

Camel cigarettes were put on the market in 1913 by company founded by R. J. Reynolds. In 20-30s "Camel" was "number one cigarettes brand" in the USA. In the early 60s R. J. Reynolds company changed design of Camel. The packing was altered. Two of three pyramids were removed and was made the whole modification of external look. When redesign was made Camel began to suffer a reverse. When the experiment failed the company made a decision to restore the ex-appearance of the box. Today Camel has the same packing. Camel's name is Old Joe.

By the way R. J. Reynolds Company is well-known as the first one that used American blending in Winston cigarettes. It is important to say that Philip Morris Company used an identical mixing to Winston. Anyway we still don't know whether it was espionage or a concurrence.

American mixing has a specially cultivated tobacco. It is comparatively new tobacco which has magnificent aroma. It grows in Tennessee, Kentucky and Ohio states. Among its components we can find sugar, high content of nicotine. Burley also has rich nut taste. One of the most popular cigarette brands is Winston.

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