Theres been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how or what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves. So, this article will be helpful in sharing valuable secret with you all.
To reverse engineer the landing page algorithm of Microsoft Ad Center results are applied to Yahoo! Search Marketing and Google Adwords with their own tool namely Ad Intelligence add-on for Excel.
The main purpose of the Ad Intelligence add-on is to help you find the best keywords to advertise on their ad network, as many as possible, so MSN will make more $$$. But the tool has also a secret use: reverse engineer and improve your landing pages and help you optimize them for search engines.
Keep in mind that you need to have an Ad Center account in order to use this tool. If you dont have one, go and create one. Then, install the add-on and start your Excel. If this a new install you will be asked to provide the user name and the password of your account.
The new table is telling you that in the provided URL, there is a 0.8536 confidence (or 85% relevancy) that the content on that page (URL) is highly related to the keyword search engine optimization service. The maximum confidence is 1.00 (thou I never saw this in real life). The higher the confidence number is, the more the content is relating to that specific keyword and the lower the minimum CPC will be.
To reverse engineer the confidence factors, all you have to do is to test the page against various SEO factors, like the title tag, h1, h2, body keywords density, etc. Change one element at time, and rerun the Keyword Extraction.
Remember to always keep the original file unaltered and test your ideas on copies. It is suggested that once you identified a winning combination (confidence higher than 0.9) move it to a specific directory for your MSN Ad Center and point your ads to the new page. Eventually, you may want to test the page performance in search engines (rankings) and see the results.
Lets say you want to see how changing the title tag is affecting the confidence. So, change the title tag from Vancouver SEO Services | Search Engine Optimization Services Vancouver to Search Engine Optimization Services.
