Hi Tech Gadgets Sales Guru: Wow Customers And Potential Customers With Picture And Video Instruction

The popularity of hi-tech gadgets is sweeping across the world as a storm, and nearly everyone is coveting owning one or more of these amazing gadgets. The problem is not all potential buyers of these high tech gadgets are technically proficient and have little or almost nothing about these units except that they want to own one.

This may cause problems for you as a reseller of these gadgets, especially true if you only use the text for your customers. What is worse is the fact that many resellers same text guides they received from suppliers, many of which originate from other countries like China and would probably be written in very poor English it.

The result of the customers would get frustrated and disappointed after reading this text guides. Many potential customers have second thoughts about buying from you and will move on to other retailers with better service. And if they buy, and eventually learns that they could not make heads or tails of the text guides you as you will end up with a lot of customer complaints posted on your site or product listings and thats bad for business.

But hope is not lost if I can share with you some of the most effective ways to increase your revenue and prevent complaints from customers through well-prepared to guides through the help of videos and photos. The following will only show you how.

The benefits of video and image-based Manuals

Give your customers the instructions in plain text would simply not cut it. What they need is a guide that even dummies would understand, and you can do this by using images or video. Opposed to what people might think, er it really so hard to make videos and graphic instructions. All you need is a camera and some creativity to get you on the correct path.

Picture-based instruction guides is more economical to do. Digital cameras are less expensive than their counterparts and the video would be less time for a foto-based guide to do than making a video clip. Aside from that, through innovative presentation software, you can actually make videos with just pictures and text.

But if you really want to wow your customers and create the greatest impact in producing video is the way to go. Not all images can be recorded in photo-based presentations and a number of customers would really want to go in great detail each step and absorbed in a video statement that they can not only get photos.

Your video and image-based Manuals

The first thing to consider when making manual is if you want a full video presentation, using images only, or use a combination of both. You do not need high-end camcorders or high definition camera's for this purpose. Digital cameras greater than 3 mega pixels would be enough as long as you provide good lighting when taking pictures or videos.

Most digital cameras today can take both stills and videos, so it would be better to have equipment like this. Better yet, use a good camera you can actually sell on your site and ensure that viewers of the video or manual knows this fact.

You will also need a script before you even begin to take pictures or record video footages. Scripts, like in the movies, is the backbone that allows the flow of hvordan instructions to be made. It takes you along the way, so you will only catch and include relevant footages and pictures of your guides. Scripts will also guide you on what to say in a voice over or a dialog box when the films are made.

You dont have to buy expensive video editing or image processing software to complete your instructions. Open source software available online that you can download and use for your purposes. GIMP or GNU Image Manipulation Program and Photoscape are good open source and freely available image editor that you can use. For video editing applications, Open Movie Editor a good open source video editing software for Linux-based systems, while CineFX (or Jahshaka reinvented) would be a good choice for Windows-based systems.

Publish your video and image-based Manuals

When you publish image-based manual, you should convert it first to a PDF format so that customers can download or open from your site or product list while preventing them from making significant changes to the materials. Just make sure you have complete contact information in the material.

The best way to publish video manual is to upload them first on a video sharing site like YouTube. Video files are big and eat up memory allocations for your website or product listing. If uploaded to YouTube, you can just copy the video link or html code and use them instead of your website.

The way you present instruction guides can be a good deal to play in enticing potential customers to view information about your high-tech products to know. Using pictures and videos for this purpose will get you to the manual much more effective than plain text, and finally convince potential customers to buy.