I hear a lot of entrepreneursboth amateurs and proscomplain that they are not getting the results they are looking for in their
LifePath home business.
The first question I ask is, What is it you want? The answers vary depending on the person.
More traffic to my site is a pretty typical response or, more cash-flow; better conversions and more traffic to my site.
Wow. Does any of this sound familiar? If you are extremely successful, you can probably see the problem right off the bat.
My response to this? You are too results-oriented.
You are probably saying to yourself, Yeah JT, isnt that the point? Shouldnt we be focused on the results, on making the sales and converting leads into prospects; prospects in to new clients?
My answer is a flat-out No.
The great Zig Ziglar points out that the key to getting anything you want out of business, out of life, is to give people what they want.
You see, when you focus on the results, you are putting your own needs first. When you do this, you give off a vibe that you are only in it for the money (the end result). You present a posture of greed.
People are not dumb. They will be able to see straight through you when you are focused on the results. In the end, you will come off as desperate, whether you know you are doing it or not. And nobody wants to work with a desperate person.
So how do you combat a results-oriented mindset?
First, get a service-first mentality. Ask yourself these important questions: What do I have to offer my audience that will be beneficial to them? By audience I am referring to your leads, customer base, clients and potential
Life Path business partners.
Second, ask yourself, What is it that people want? Am I giving that? And if not, how can I share it? It is a complex question, I know. But until you deeply examine that question, you will be chasing people all over the internet, rather than having them come to you.
Dont be a hunter; be a fisher-person. Imagine being hunted. Most animals that are hunted are scared for their lives. Would YOU want to be hunted? Didnt think so.
Now consider fishing. A fisherman places his or her bait (home business) out for the desired target (customer) to come willingly to, and consume. Sounds much better for both sides, right? (Yeah, I knowin fishing, the fish loses in the end, but it is a metaphor so just read on!).
After you ascertain what your audience wants, ask How can I help others to get what they want? Ah now you are on to something.
Do you see how you are now refocusing your energy away from the result? Instead of obsessing over making the sale or closing the customer, you are now on a adventure to find how you can be of service. You are exploring how you can be a solution to a persons challenges. You are acting as a leader and putting their needs first.
Instead of focusing on the result, you are now focusing on the journey. You are not only assisting others, but you are learning about them, and learning about yourself as well. You are transforming yourself from hunter to provider. You are establishing trust and building relationships.
By allowing your mind to focus on the steps required to sever others, and by concentrating on your prospects and their needs, you quickly center your focus on what is important: service first thinking. And as you do, you will find your life filled with an abundance of the results you desperately sought in the beginning.
Finally, give this gift of knowledge to the people that are in your organization. NOW you are starting to really make a difference, because not only have you changed yourself for the better, but now you are leading your team with the same values and skills so that THEY can recreate the same success and begin to achieve their own desired results.
Give people what they want, and youll get everything you want. It is that easy.
Lead Strong,
JT
