The Cuban rum Havana Club rose to the first position of the Top Hot Brands or better rums and whiskies in the world, according to a survey released by the Market Research Society of the United Kingdom.
In their respective categories, both: the Cuban rum, as well as Chivas Regal reached the first places, moving their main competitors to second positions in classifications.
Chivas Regal and Johnnie Walker are old adversaries in the list of Top Hot Scotch Brands. However, this is the first time in the history of years of surveys, Chivas Regal moves its main competitor to second place.
The Rum Hot Brands list this year includes rums (in order of importance): Havana Club, Bacardi, Mount Cay, Captain Morgan, Appleton, Zacapa, Santa Teresa, El Dorado, Captain Morgan Spiced and Chaimans Reserve.
Havana Club is today one of the best-selling rum brands in the world, sold in 125 countries and more than a third of those states increased their sales, reflecting the wide acceptance and impact of the Cuban spirits.
The Drinks International publication, for January 2012, designated as key brands of Pernod Ricard Group in France both, the Havana Club as well as Chivas Regal, according to the categories of Scotch whisky and rum, respectively.
This position puts Cuban rum at the head of Rum Hot Top Brands survey, which is established through consultation with the bartenders who worked during 2010 in the 50 best bars in the world. The bartenders were asked what the most popular brand is, the best selling, (Best Selling Rum) or more requested in their canteens.
The British inquiry involves, in addition, over 120 different data sources, including Web sites and guides international drinks. The bars selected had to be listed as the best in their regions for at least two reputable or reliable sources, adds the memo reviewed by the Bartenders Association of Cuba (ACC) and Havana Club International SA.
The ACC notes that behind this success there is an excellent job of spreading the brand and the Cuban culture through the promotion campaign (Nothing Compares to Havana), which recreates images of Havana, traditions and people, being all quite attractive options for your
Cuba holidays.
Meanwhile, the Havana Club also became the most requested brand over any other in the bars selected, grabbing the first place in the Hot List Bartenders category (the most requested by consumers).
Cuba now has around 10 brands of rum for export. As a leader, highlights the Havana Club with its line of aged and light rums, some to drink alone, others to mix, or to prepare cocktails.
