Guidelines For Effective Website

It has become quite challenging for software companies as there are more freelancers than before in the IT industry. With the support of interactive WYSIWYG tools even the clients believe that they can do the website development them self & they negotiate on quoted prices. However I would like to highlight some critical points which must be taken care of by the manager before they hire a website development team to build their online brand image. Some specific website elements are discussed below.

1. When you select domain name you have to make sure that you use the keywords related with your product as a domain name. Another easy way is to analyze the domains of your competitors to understand the web scores. Although it is better to use your company name in some form & should come in top 10 on Google/Yahoo but it helps to save your time during SEO if your domain is keyword friendly. So it's better to select websitedesign.com if you design websites. Crawlers are attracted to the domains with keywords unless lot of SEO is performed on the site.

2. If you have a broader vision for your company. It is preferable to mobile sites for your customers which has become a common convention. The website should be designed with less flash animations as not all the mobiles have flash player installed in it.

3. Focus on country specific domains to target your target market. It's better to buy co.in for India and co.uk for UK target audience. Also you must understand that the geographic location of host server and the country audience should be same as the ranking gets affected if there is conflict between the two. On some occasions you have to be a resident of a country like in Brazil or only businesses or institutions can register a domain in Bolivia. So the registrar have to consider those issues before they do so.

4. Make sure that your company details should be used while registering your site as you might lose your domain rights if the registrar is using their company details.

5. Few of our clients have asked us for specific domains and SEDO website (www.sedo.com) was quite helpful in that. So paying extra money for a good domain is a good investment.

6. If you have more than two websites then make sure that the pages have different text content else your site may be dropped by Google. Also the Class C block (255.140.xxx.255; here xxx is the Class C block) of sites should be different and the easiest way is to use different hosting companies. If you use multiple sites to increase traffic rank then they should not be one page site but a full site else there is no use & you lose brand image.

7. You can transfer the page rank of your old domain to a new domain by using Permanent 301 redirect script otherwise you will lose all the old links. We can give a new face to your website with the help of expert website designing team in Delhi, India.

Hope this article will help you make a better web strategy.