When supermodel Kate Moss stepped onto the red carpet for the launch of her new bag line in 2010, the Hollywood A-listers gasped in surprise. Taking into consideration that the LA crowd witnesses epic weddings, sham marriages and six-figure shopping sprees without having actually batting an eye, just what induced this sort of a stir in the world of celebrity gossip?
Kate Moss, the planets most popular supermodel, was sporting gray streaks in her hair.
Well, we say gray hair; the actual coloring itself is really a fairly pale lilac. But nevertheless, the trend took off. Gray hair streaks could well be seen on essentially the most on-trend celebrities, hip music moguls and hipsters as they battled for the place in line at the hottest clubs. It seems that youthful trendsetters were much more determined than ever to stand out from the crowd with graying hair, the ultimate tongue-in-cheek rebellion against an older society that employs every single trick for the book to stop gray hair in its tracks.
Contemporary Nielsen reports show that we spend a whopping $1.3 billion each and every year to cover up our gray hair, so it tends to make perfect sense that gray hair would out of the blue be embraced by youthful hipsters. After all, is there something edgier than the power to rebel against one of the last taboos that exists within our image-conscious society? And in the event the fashion elite are embracing the trends - one fashion director at Elle Magazine said the trend was more subversive than glamorous, while a NY stylist claimed that the look was all about individuality and something close to inaccessibility [La Ferla, Ruth. Young Trendsetters Streak Their Hair With Gray.New York Times1 Apr. 2010]
So then whats stopping
gray hair from becoming the new mainstream hair colour?... The answers straightforward: people commence getting older.
The ageless Kate Moss aside, subversive gray streaks doesnt have exactly the same impact as soon as you start growing them against your will. As younger hipsters begin to age into their 30s and 40s, a very important shift happens they turn into part of the $1.3 billion crowd. No matter whether its because of professional reasons or purely an aesthetic choice, the drive to stop the clocks is an inherent part of the human condition. Its just an inevitable part of growing older. Even though sporting gray hair streaks now may well seem to be edgy and cool thanks to youthful skin and luscious hair, in just a few years time and a few natural gray hairs later, youll begin to look like everyone else. And in an image-conscious society thats wholly biased against gray hairs, its enough to make even the hardest of hipsters reach for the nearest box of hair dye.
By all means, rock those pale platinum or lilac locks now because once you hit 30, those gray hairs will start looking a little less subversive or individualistic
And a lot more like youve missed your latest hair appointment with your colorist!