Got Milk? How Being A Purple Cow Can Change Your Internet Marketing Business And Strategies For The

Ever heard about the Purple Cow? If you haven't, you're probably missing out

on one of the best concepts ever to come out of internet marketing. No, it's

not the kind of thing you see on an LSD trip it truly is a workable,

feasible internet marketing concept that will make your business stand out

like well, a purple cow.

The color purple
The Purple Cow is also the title of the book written by Seth Godin (title:

Purple Cow: Transform Your Business by Being Remarkable). Godin is an author,

speaker and one of the world's most renowned internet marketing gurus who

has helped many internet entrepreneurs improve their businesses by leaps and

bounds.

The Purple Cow concept, Godin argues, is about building an internet business

or idea that will be more noticeable than the rest. The markets of today

according to Godin, are too saturated with products that look like each other'

s cousins or worse, clones. This is like walking past a group of cows

standing placidly in a pasture. As you walk by, sure, you know they are cows

but will you notice one bovine beauty in particular? Probably not.

Now imagine a cow with a difference. A cow with a star-shaped dark spot, for

example or a cow with a green head. Better yet, a purple cow! Now wouldnt

that make an impression?

According to Godin, internet marketers must make their businesses like purple

cows unique and difficult to ignore. A purple cow internet business is

better at generating more buzz with potential customers than a business that

relies on just being familiar.

How purple is your cow?
Being one of the cows is not a good choice for an internet marketing business.

Being a clone, even if you're a good clone, means you're only good enough.

In an internet market where a certain sector gets pummeled by dozens of new

entries each day, it's only a matter of time until you find yourself having

to compete with younger, fresher businesses that look surprisingly like your

own. Generic is simply not excellent enough.

There is comfort in the familiar but in internet marketing, it can spell the

deterioration of a well-designed plan of business. The truth of the matter

is that internet marketing businesses must remain competitive and it would be

a mistake to be complacent at any time. With the way the market is these

days, it's quite easy to get lost in the thick of the competition.

To become a purple cow, you have to be a one-of-a-kind internet marketing

business that offers the kind of reliable, quality product that people are

more likely to buy over a prolonged period of time. A purple cow internet

marketing business is a business that survives the arrival of new entries and

still manages to look fresh, interesting and highly relevant.

But what about getting better? Godin, during his talk in Canada during the

conference on Search Engine Strategies, remarked that being a purple cow is

not about being a better or improved cow it is about being worth noticing.

And according to him, it all begins with being able to sell to people who are

willing to lend an ear. Those who do will be more than glad to promote your

business.

Is fear getting in the way?
In a virtual market where competition gets stiffer and stiffer, a strong idea

can get challenged and sometimes, the challenge becomes too tempting to

believe. If an internet marketer is not willing to swim upstream and fight

off the temptation to go where others go, it shouldnt be long until his

business disappears into the background.

Yes, you will have to innovate, even change and that is always a scary thing.

However, these steps can make your brand that much more remarkable,

something people will stop to inspect, consider and buy. If there were

purple cows in the real world, you can bet that they will fetch a higher

price, never mind that their milk tastes the same.

Turning pink?
Godin also emphasizes the need to remain competitive. In an interview with

Andrew Goodman of Traffick, Godin says that every internet marketing business

considered as a purple cow is in danger of fading unless it finds a way to

become extraordinary once again. Its the struggle to develop aggressively

that will make a difference between remaining a purple cow and becoming a

pink calf.

About the Author:
Elijah Chai
Managing Director
Success Engineers LLP

http://www.successengineers.info

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Got Milk? How Being A Purple Cow Can Change Your Internet Marketing Business And Strategies For The

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