Google Analytics Powers The Marketing Of Your Home Based Business Ideas

To be able to use Google Analytics, which is a free service, you have to install a code into your home page. Google has step by step instructions, how to do this. Once it is done, you start to get useful information right away.

1. Does Your Marketing Strategy Work?

The basic number is the amount of traffic, i.e. how many people have visited your home based business ideas site during a certain time. This is the data, which have been devided into the search engine traffic, referring sites and the direct traffic. And to even smaller pieces.

For instance, the marketing strategy of one of my home based business ideas site is the search engine marketing with the article marketing, I concentrate to optimize for Google. Now I can see that 81 percentages of the visitors come through Google searches and 86 percentages through keywords.

After this I am interested, whether the long tail keywords, which I have used for several years, bring any results, i.e. have surfers found out my home based business ideas using the same search terms, which I have used in my articles, site and blog?

Oh yes, the searches brought 86 percentages of the visits with 2580 keywords during the last 30 days. I can be happy. Look how many keywords there is, that is the power of the long tails. Actually the search engines have found out more keyword combinations, than I could have ever imagined!

I get also a list of keywords, where I see, how single keyword brings traffic for my home based business ideas. I can see, whether the best keywords are the long tail ones or two or three words keywords and how general keywords and the long tail ones behave.

I see, that the best keyword brought 9 percentages of all traffic and the best 10 about 21 percentages. By the way the number 50 on the list brought 7 visitors a month, number 100 4 visitors, number 300 2 visitors and number 500 1 visitor per month. It is not much per keyword, but the amount of them is the key.

2. How Is Your AdSense Doing?

Here you will see, how many times your AdSense ads have been presented and what is the CTR, click through rate. You will see the total income, which AdSense ads have brought. But even more interesting is to see, where these clicks come from. I saw huge differences between different keywords. The general keywords worked best and the long tail ones worst for AdSense.

3. How Do Visitors Behave On Your Site?

When you want to power the marketing of your home based business ideas, it is a great help to know, how the visitors behave on your site. And to compare the visitor behavior from different sources, because there is big differences.

This Google Analytics information was just a sample of the great chances this tool offers for a marketer. When you start to use it, you do not need so much guesswork. The most important fact is, that this is the feedback from real customers, about their behaviour. This makes it so great. I am sure you can be more creative and to taylor make the data for your own needs.