Google Adwords Secrets- How Do You Write Adverts That Get Clicks?

The Google AdWords pay per click advertising system can seem quite daunting when you first get started with it. And it can be tough to write adverts that get a high click-through rate (CTR). A high CTR is the number of times people click on your adverts out of every 100.

So if 2 people out of every 100 visiting Google click on your ad, your CTR IS 2%. A high CTR is what you need to get the best returns from your campaigns.

So how do write adverts that get clicked on often?
Let me show you how i do it. Ive used the following format and it works very well:

For the Headline: the keyword on its own or with a question mark at the end. Examples are: Home Teeth Whitening, Order Blues Music?, Download MP3 Songs, Download eBooks.

Product name keywords also work well here such as the brand and model of say a digital camera.

For Description line 1: The best benefit of your product or service. Here are some examples: Whiten Your Teeth at Home & Save $100s, Free bottles on selected packages, 20% discount on some models, price match guarantee, free shipping on orders.

For Description line 2: A call to action. So what the visitor needs to do next. Here are some examples: Order Your iPhone 4 Online Now, Order Now While Stocks Last, Download Your eBook Instantly, Join Online Now- Risk Free, Sign Up Online Now.

Other things to consider
The word free is a very powerful word so emphasise this where you can. Relevancy is a also a great way to get more clicks . So the more relevant the headline to the bidded keyword the better.

If you can use the exact model name or name of a product or service in the headline it really helps.

Also make sure that your landing page delivers what is promised in your ad and the product is easy to find and order. Because if visitors dont stick around too long on your pages, you will get a high bounce rate which means Google will put your cost per click (CPC) up.

If you are still stick for ad ideas, do a serach in Google for your keyword and see what the top ads look like for ideas. Just get an idea for your ad but NEVER copy them. You can easily improve on them.

Summing up
The best way to get the most clicks on your ads is to split test 2 ads, but never more than 2 as it will make it difficult to track changes and make improvements. Ensure you set the option to Rotate: Show ads more evenly under settings/advanced settings in your AdWords account so both ads get the same exposure.

Find the winning ad out of the 2 and improve on it further.

---

About the Author:
And now i would like to invite you to download your FREE eBook "Traffic Generation for Newbies" when you visit: http://www.RealWaysToMakeMoneyOnline.org/freeeBook.html


Read this eBook and you will learn the real ways to make money online and avoid the mistakes that stop 95% of people from doing so.

Article Originally Published On: http://www.articlesnatch.com

Tags: google adwords , pay per click advertising , ppc advertising

|

Recent PPC-Advertising Articles

• Seo Is Economical In Comparison To Its Benefits By: Market Kings | May 28th 2012 - Day by day SEO is gaining popularity as most of the company that deals online can clearly observe the difference. So considering the importance of todays online business it is better to go for a SEO service to improve the page rank and back links.
Tags: seattle seo, seattle seo specialist, seattle seo services, search engine marketing Seattle, seattle seo company...
• Why Is Search Advertising And Ppc Search Marketing Effective By: Albert Marrero Jr | May 26th 2012 - As an overview, search advertising is an inexpensive online advertising scheme utilized by business owners to promote their business. The search advertising scheme works both the advantage to the company offering their products and services as well as a convenient way for the consumer to find ...
Tags: Search Advertising, Marketing PPC, PPC Search, Search Marketing Engine, Pay for Search...
• Enjoy Reasonable Advantage With The Expertise Of Ppc Expert By: John Gailey | May 25th 2012 - One of many highly effective ways to promote online businesses may be the use of Pay per Click or popularly referred to as PPC. Marketers, businessmen and entrepreneurs think it is essentially convenient because it may help them earn more money in a quick way.
Tags: PPC expert, pay per click courses
• Search Engine Optimization Pay Per Click Profits For You By: Albert Marrero | May 25th 2012 - One effective tool that can be easily utilized by entrepreneurs and is considered as a worthy investment is the search engine optimization pay per click. As you work along with to improve your website, search engine pay per click will be practical to bring you the dollars you have always wante ...
Tags: Search Engine Optimization Pay per Click, Search Engines PPC, Search Pay Per Click, Search Engine Pay Per Click, Best Pay Per Click...
• Generate Endless Mlm Leads Through Pay Per Click Advertising By: Patrick Bernadin | May 19th 2012 - Pay per click works well with internet marketing how to, if used effectively. The proper strategy can generate an endless supply of quality leads. Use a strategy that works well with network marketing and one that employs good pay per click principles of marketing.
Tags: success in mlm, how to mlm, network marketing how to
• Ppc Campaign Management - Extremely Effectual For Your Business By: vision | May 17th 2012 - If you want to give your business that leap, hire the best ppc company to grow your business and get maximum return on your investment.
Tags: ppc campaing management, pay per click management company, ppc management services
• How To Choose An Seo Services Company For Smo And Seo Services By: Gina Thompson | May 17th 2012 - If you are trying to increase online revenues, SEO and SMO Packages are just what you need. These can increase your online exposure substantially, and help you get more sales leads. This article tells you how to choose the right SEO Company in Delhi to help you with these services.
Tags: SMO Packages, SEO Services Company, SEO Company in Delhi
• Pay Per Click Packages - They Are Worth Buying By: top1position | May 12th 2012 - As a PPC professional, you can start with low budget pay per click packages. Gradually, you can upgrade the package, when your campaign begins fetching you good income
Tags: pay per click packages, ppc packages, pay per click package
• How Does An Adwords Reseller Help Your Business? By: Kevin Schmiterson | May 5th 2012 - When you use Adwords, you compete against other businesses to appear in the search results for certain keyword phrases. This is handled through bidding, which the Google system assesses dynamically every single time a relevant search is made by an internet user. The end result is that many, ma ...
Tags: Adwords Reseller
• Software Developers Can Now Make Money From Their Freeware And Shareware Programs By: Emilia Rakel | May 5th 2012 - Amonetize Pay per Install affiliate network bundles software developers software application programs with closely related third party software programs and add-ons , based on a pay per install revenues payment model (PPI revenues model).
Tags: amonetize

Comments

Still can't find what you are looking for? Search for it!