Google Adwords Marketing: Why To Avoid The All Button When Selecting Geographic Locations

When setting up your first Google AdWords campaign, you will have the option to select your target geographic location. This is the area where you want your ads to be focused. It is important that you avoid the AdWords "all" button when selecting geographic locations.

Following are three very good reasons why.

3 Reasons Geography Matters in Your Google AdWords Campaigns

Location: If you run a local business like a delivery service, a pet grooming service, a hair salon, a restaurant, targeting other cities, states and countries does not make sense. It is a waste of time and money.

Even if you ship products, you will want to consider costs/refunds when shipping out of your primary geographic area.

The most important thing to keep in mind when setting up your Google AdWords campaign is that you are aiming for clicks that have the potential to lead to sales. Trying to target swimsuits to Germany in the middle of December, for example, won't be very profitable.

Communication: If your Google AdWords ads are written in English, for example, it may be quite costly for your campaign to target areas that don't speak this language. Although English is spoken in almost all countries, you will receive meaningless clicks that cost you money and that don't lead to conversions.

Fraud: There are some countries that are known for ordering your product, copying it and then promptly requesting a refund. This is simply a cost of doing business on the web; it happens to almost every business that does business online sooner or later.

If you do a quick Google search, you can easily find out where this is prevalent. Countries such as Africa and India are known for their fraudulent behavior. While this may not be true for the entire country, it's good to know which geographic areas trend toward this so you can avoid being scammed.

These are just a few tips to help save you money when running a Google AdWords campaign. The point to keep in mind is that geography matters.

You can always revise your target area later on and add or remove locations to fit your needs. But when you are just starting out with Google AdWords pay-per-click marketing, it's wise to choose your options carefully so you don't turn your computer on to find that your account has been depleted and you have zero conversions.

Learning how to set up and run a Google AdWords campaign is not difficult, but it does take some know how. It is highly recommended that you don't start an AdWords campaign without fully understanding how it works, as this could be quite costly. So take the time to learn what pay-per-click marketing is all about, eg, do some research, study tutorials, and join and participate in forums.

Of course, the quickest and easiest way to learn how to run a profitable Google Adwords pay-per-click campaign is to enlist the help of a firm that has mastered the concept.

There are experts who've been in the field many years and can teach you in one day what it may take you years to learn on your own. In fact, they are only a click away.