As someone who follows the latest news in the jewelry industry, Im always amazed at how quickly new trends can develop. A good example of this is the recent rise of industrial metal wedding bands for men, such as titanium, cobalt, tungsten and stainless steel. Even ceramic based rings are competing for market share, and some experts are predicting that gold wedding rings for men are a dying breed. But this is not the case. The truth is that gold wedding bands are selling at a faster pace than expected.
Price isnt the only consideration
When gold prices started to rise a few years ago, no one ever expected that they would be hovering around $1,596 per troy ounce today. At first, there was a fear that gold would become too expensive for wedding ring shoppers, especially during an economic recession, but as the perceived value of gold goes up so does consumer confidence in making the investment.
Regardless of how many new and alternative metals become available, there is something so intrinsically valuable about gold, and it has a brilliance that cannot be duplicated by any other metal. Sure, there will always be detractors who insist that gold prices will eventually reduce the number of people who can afford it, but a new wedding ring isnt purchased every day. Its one of those things that people dont mind spending a little more for; especially considering it will be worn every day for many years to come.
People of all ages are buying gold wedding rings for men
Another reason why gold wedding rings for men are not going away any time soon is something most people dont think about. Gold is one of the softest metals used for jewelry, and the majority of married men wear gold. At some point in their married life, men will update or replace their current wedding ring with another gold ring. This is great news for gold retailers because they not only serve the needs of young couples; they can also sell gold wedding rings for men who have been married for several years.
Whats new in gold wedding rings?
Depending on how long its been since you shopped for mens rings, the offerings may have changed a bit. Today there is a greater variety of gold, from 10K to 18K, making it possible for entry-level buyers to
purchase gold wedding rings for men. Comfort fit rings are a popular new feature where the inside of the band is curved; meaning less of the ring makes contact with the finger. Plus, a greater variety of band designs makes it easier to find a ring that matches your style. But remember, no matter which ring you choose, there is nothing like the shine of that comes from gold wedding rings for men!
