Although you can make a small profit rely on OEM, it has no benefit to upgrading technology. Made cell phones in overseas markets, while the pursuit of quantity, but should be committed to a brand, launch products lead the industry trend, so as to with Nokia, Samsung, Apple, RIM and other foreign brands competing against As of late August, China announced a major cell phone manufacturers have their own semi-annual report, the data show a characteristic - ushered in rapid growth in overseas markets. ZTE, Huawei, Cool, TCL, etc., are made in overseas markets performed well. But the surge in shipments overseas markets, and can not cover up problems, it is the collective brand missing. Although it can rely on OEM to obtain a certain profit, but the cost is the loss of the right to speak, which has become the heart of domestic cell phones. For the domestic cell phone, people's mentality more complex, early, it had to occupy half of the domestic market, and then gradually fall. Chinese cell phone is not too late to go out, including the early Bird, Amoi, TCL, and, later, Huawei, ZTE. Now, they have not played in the overseas market the brand influence. Rosy overseas markets Market research firm Gartner recently released study shows that the second quarter, worldwide cell phone shipments grew by 13.8% to 326 million. However, several major domestic cell phone manufacturers, its shipment growth is higher than this level. The first half of this year, TCL cell phone sales reached 14.2 million, up 181% increase, which, in the American market, sales of up to 6.9 million, up 335%. However, it is in the domestic market, the volume of only 1.3 million, less than a lot of cottage manufacturers. As the only global shipments reached the top five domestic cell phone manufacturers, ZTE cell phone business performance of the eye-catching in the first half of this year, revenue reached 7.8 billion during the period, an increase of about 4 percent. Currently, ZTE cell phone business has become one of the most important business, accounting for revenue share, from last year's 20% to 25%. According to He Shiyou, executive vice president of ZTE, said the first half of this year, the company has sold 28 million cell phones, Europe has become the second largest market after China, an increase of 150%. In order to better serve the European market, ZTE to set up the European operation of the end of the year, as far as possible the localization of products. In addition, ZTE has set up a U.S. operation last year, the Department, and strive to the most demanding North American market breakthrough. Similar with ZTE, Huawei's performance in the terminal is also very excellent. From January to June, cell phone shipments are nearly 13 million, of which smart phone shipments last year's total growth of nearly 200%. And its established price of $ 150, similar to the iPhone user experience, strategic vision of smart phones, has been the practice. May, it released a Spanish telecommunications prices around $ 150 Android smart phones (
unlocked cell phones for cheap prices). Huawei Terminal CEO Tao Jingwen, said steady growth in the first half of the terminal business, thanks to the world's leading operators and successful cooperation. Huawei plans to release 10 in the global market wide range of smart phones. Yulong Coolpad access to overseas markets later, but the growth rate is very gratifying. The August 9 release of the first half of 2010 showed a profit during the period, revenues of 1.832 billion yuan, up 193.8 percent surge; net profit of 237 million, an increase of 740.4 percent. In the first half, Cool 3G smartphone shipments of 142 million, while last year only 10 million. Sharp rise in sales in overseas markets, the performance was icing on the cake cool, the Indian market grew by more than 3 times. Rosy-made cell phones in overseas markets, are very easy to overlook a problem that a collective lack of brand, most of them rely on OEM, OEM survival, low price, the profit is not naturally high. As of the February 28 Blackberry this quarter, for example, net income up to $ 710,100,000, a quarterly net profit, full-year net profit than the Chinese cell phone manufacturers combined (
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