Global warming or the global mean temperature (also previously known as inadvertent climate modification a term coined by the scientists) is rising by the day. In more elaborative terms, global warming refers to the increase in the mean or the average temperature of the earth. This is because the infra red radiations which enter the earths surface are not allowed to escape back due to the absorption by the gases which create a warm atmosphere around the earth creating a greenhouse effect. All this is undoubtedly due to human activities of industrialization, pollution, deforestation etc. This has also led to uneven and unnatural changes in the climate of the earths surface.
Due to the Industrial and Technological Revolution all around the world, population explosion and with the increase of carbon dioxide, methane, chlorofluorocarbons etc - there have been a lot of changes in the climate around the world. The Greenhouse gases are water vapor (causing 36 70% of the greenhouse effect); carbon dioxide causing 9-26% of the greenhouse effect; methane causing 4 9% and ozone causing 3 7% of the greenhouse effect.
Due to a rising and alarming number of these greenhouse gases responsible for climate change, a lot of measures have been taken. The IPCC Intergovernmental Panel on Climate Change assesses the scientific, technical and socio economic information relevant for understanding of the risk of the human induced climate change and strives to lookout for options for adaptation and mitigation. Also, the Kyoto Protocol is a protocol to the UNFCCC or the United Nations Framework Convention on Climate Change which aims at fighting against Global warming. The protocol allows for several flexible
carbon trading or emission trading.
There is also an ongoing phenomenon of
corporate carbon management which helps in calculating the carbon emissions by a company, tactics on how to balance it and much more. All this is important because the consumers need to know what the company they associate themselves with does for the environment and in more specific terms for their safety. This also gives an organization a benefit over the others and helps in brand recall and helps in establishing stronger brand equity.
The augmented benefits of such a move are copious, and this is only a first step towards corporate contribution, the process follows up once you get there and engage yourself towards customer and environment service.
