Give Me Enough Time And I'll Win

I was playing my favorite strategic card game, Magic: The Gathering, the other day with a few buddies of mine. We were only a few minutes into the game when my friend was ready to take me out of the game. I pleaded (okay, I begged) with him to let me stick around a few more turns.

Without any hesitation, and with a straight face, my friend looked at me and said, "No. If I give you more time, you can win."

He was right. If he had given me more time, I could've won. And that is what I want to talk to you about today. I want to talk about having enough time to win.

In the world of marketing, persistence and consistence wins!

The more times you reach out and connect with your prospects, the more likely they are to become your customer. You see, the problem is most entrepreneurs give up too easily on prospects. They don't make a sale, they get frustrated, they move on.

This is bad business. Instead, understand that if you have enough time, you'll win. So, here's how to give yourself enough time, so you win (and make more money)!

1. Build a Relationship

When you meet a prospect, your sole job is to build a relationship with them. In person, you want to smile, be yourself, and take care of their needs. In print and online, you want to reach out and lend them a helping hand, solve their problems, and GIVE them educational material.

They need to know you care. If you're just after a sale, they'll feel it. Again, your sole responsibility is to build a relationship...genuinely, of course!

2. Establish Credibility

There are many ways to establish credibility in the eyes of your prospect. Here are a few: give them educational material to look over, let them read what others have said about you (testimonials), and let them test-drive your product or service.

Establishing credibility isn't hard, but it is necessary! Do the above, as well as come up with your own ways of establishing credibility.

3. Make More Sales

In today's transparent world, you will not make a sale without building a relationship and establishing credibility. These two factors MUST be in place.

The longer you stay in communication with your prospect, the more credibility you establish and the better your relationship gets. If your prospect needs your solution, they'll buy from you. After all, you've built a relationship with them, why wouldn't they buy from you?

In addition, if your prospect doesn't need your solution, but knows of someone who needs your solution, they are very likely to refer them to you. Again, you've built a relationship with them. They know, like, and trust you, they'll want their friends to know, like, and trust you, and they know you'll take care of their friends!

So, as you can see, this system gives you enough time to build a relationship, establish credibility, and make more sales. If you have enough time, you'll win every time!