Running a local business is a huge endeavour, from bookkeeping to hiring employees to managing stock and much more. Advertising is a big part of any business owners responsibilities, and with the rise of local search,
local Internet marketing has become more important than ever before. Therefore, many business owners have to learn and adapt to this new form of advertising, which has its own methods for success and its own rules to follow that are different than any other medium. If youre starting out on your own local marketing plan, here are some tips to focus on your websites
local business optimization.
First, the address, phone number and website of your business needs to be in readable text and prominent on your website. If your contact information is in an image, or in Flash, search engines will have a much harder time parsing it and including you into the local search engine results.
Secondly, it might make more sense to also create a separate location page that has a unique title tag, meta tags, content, links, pictures and so on. By fleshing out your own contact information with relevant and useful items, it will make it more appealing not just to users, but to search engines as well.
Thirdly, include local keywords in your link building and paid advertising efforts, as incoming links are important in building a local search profiles visibility. These links should point to not only your main website, but your separate address pages, if you have them (and if you dont, you likely should). The text of these links should include the name of the business and the location youre targeting, or a product/service and the location, such as shoes los angeles or womens clothing albuquerque for example.
Finally, if you need help, enlist the aid of a reputable local search firm, such as 180Fusion. With our Local Map Fusion solution, we can help you create a local strategy that works for your niche and your budget. With our help, your local listings can thrive, and you will begin to see the traffic and conversions your business deserves.
