Get Your Envelopes Opened

Get Your Envelopes Opened

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Theres no such thing as a letter that can persuade, convince or much less sell if it doesnt get read by its recipients. Because even before your recipients can read your message, they are already turned off by the print envelopes you used to carry your message.

So how do you get your envelope printing so good that your recipients would actually want to tear them so they can get to whats inside right away? Its the benefits. If you can convince your recipients that your print envelope is just the icing on the cake and that theres something even better inside your envelope, then you can definitely have a marketing tool that gets your target clients to take your offer every time.

Heres how you can give your print envelopes a fighting chance to sell whatever it is you are offering in your letters and ads.

First, dont ever feature your company name and address. Especially when they dont mean a thing to your target readers. Better stick to having your corporate name, address and logo at the back of your envelope so as not to bore your recipients.

Second, use a lot of copy. Theres actually no law preventing you from doing so. Theres not even a rule that says your slogan or teaser copy should be just one tag line. When you describe your message in terms of the benefits that you have, you would definitely need more than just one-liners to convince your target readers of your worth. More copy means more aggressive marketing which gets more results.

Third, dont apply any teaser copy at all. As an exact opposite of the previous suggestion, sometimes it also works to have a blank envelope to pique their curiosity. Heres the deal: if theres no copy to read on the envelope printing then they would be forced to open it in order to see whats inside.

Fourth, try to print envelopes in a different size and shape. Again, theres no law to prevent you from being creative with your design. Try testing other sizes and shapes so youll be different and distinct from all the rest of the #10 envelopes that your competition used for their marketing letters.

Finally, dont be afraid to use prime space at the back of the envelope. In real estate, it is a prime lot especially if it happens to fall in your target clients hands face down. So no matter which side comes up, it is best to optimize the space you have in both sides.

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For more information, you can visit this page on print envelopes



Article Originally Published On: http://www.articlesnatch.com


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