Get Smart: Budget For A Better Domain Name In 2010

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Its great when client success stories confirm what were already thinking. Take, for example, our realization that you can actually spend less to earn more in 2010.
Heres how it works. Domain names are an area you might have been feeling fickle about this past year. With the market unsettled, you took the conservative route when it came to spending on the right domain or multiple domains to drive your business.
But now youve survived the downturn and, analysts say, things are looking up. (Yes!) How will you capitalize on the upswing for the best return on your advertising investment?
Heres what we know:
Domain names are a sure thing. Names that attract type-in traffic and put you ahead of competitors on the search engines bring buyers to your front door.
Consumers are spending online. (TK data on consumers turning to online searches over other ways to purchase services.)
You can spend less and earn more. Investing in domain names gives you the best return on your investment and allows you to save on other, less certain marketing efforts, like pay per click advertising.
Listen to our client, the aptly named Todd Smart. Smart is the brains behind VideoNewsletters.com, a hugely successful business that captures the value of company newsletters and cuts out the likelihood theyll be overlooked.
Smart brands, Smart says, need to stand out. His business solution is a video newsletter that allows you to deliver, in minutes, a case study, a demonstration, training information or even documentary webisodes to your most important business relationships rather than making them come to you.
But, despite a terrific concept and business savvy, Smarts success was held back by the wrong domain name. When Smart's parent company was named "BeTuitive Publishing," it routinely took almost two minutes of explanation before someone really understood what the company did.
"Since I secured the VideoNewsletters.com domain name, I can explain what we do in about 10 seconds, Smart says. It makes a big difference sales have doubled just this year."
Sales doubled.
Its time to make the smart investment in your business. Maybe you need to consider a multi-domain strategy or use a domain broker to help land an aftermarket name thats your ideal. The best names are well worth going the extra mile.
If youre reading this, your business proved itself in 2009. Now get behind it in 2010 with a domain name that works.

About the Author:
Jen Tanzi is a Marketing Communications Manager at BuyDomains. In addition to premium domain name sales, BuyDomains offers exclusive services for website hosting, design and marketing as well as registration of domain names for sale that are not currently owned. To view currently owned domains, visit Afternics Domain Listing Service to buy or sell domain names that were previ

Article Originally Published On: http://www.articlesnatch.com

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