Author Login | Popular Articles | RSS Feeds | Sitemap

Home | Internet-and-business-online | Seo


Get Higher Google Rankings

By:

Want to know what Google is looking for in a Web site and how to ensure that your Web site content is meeting the guidelines of Google? Visit www.google.com/webmasters/guidelines.html.

You may not be a Webmaster, but if you are writing the content for your Web site, you need this information. Let's take a look at three of the guidelines:

Clear Hierarchy and Text Links

(1) "Make a site with clear hierarchy and text links. Every page should be reachable from at least one static text link."

In other words, your site needs to be easy to navigate with one click and easy for visitors to figure out how to get to where they want to go. This is a combination of good writing and design.

When I am writing content for a site I always consider how the navigation is designed. Often times I am presented with a site with poor navigation design: you need two or more clicks to get where you want to go, there is no button to bring you back to the homepage or the navigation choices are confusing.

The best content in the world will not help a poorly designed site, you have to have good content and design.

Information-Rich Site

(2) "Create a useful, information-rich site and write pages that clearly and accurately describe your content. Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines that you display to users."

Always keep in mind that it is people that buy your product or service, not search engines. The content you write needs to be interesting and informative. It does you no good to have a high search engine ranking if your visitors immediately leave your site because they lose interest.

You also want to bring visitors to your site who are interested in your specific product or service. You want to filter out people who would not be interested in what you have to offer.

Research has consistently shown that the more targeted your market, the greater the percentage of sales for your business. So, don't think in terms of bringing in as many people as possible. Think in terms of bringing in the people who might be buyers. That's how you get the money.

Create informative content that will answer your readers' questions about your product or service. Emphasize the benefits of what you offer. How do you stand out from the competition? Why should they purchase that widget you are selling?

Useful Search Phrases

(3) "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it."

Start brainstorming and make a long list of all the phrases someone might use to find your Web site. Don't think in terms of only single words, use two to four word phrases. Using single words makes the search too broad. For instance, if you wanted to find information on business writing workshops in Orange County, you wouldn't want to type in writing. You would want to narrow your search by including the more descriptive phrase of business writing workshops. If you wanted to narrow it down even further you would include a geographic location like Orange County.

A good way to test out your keywords is to use the free program http://www.goodkeywords.com/. "Good Keywords makes use of various tools provided by search engines like the Overture Search Suggestion Tool, Search Engines Like Yahoo, Google, Teoma and other services like Alexa." Type in your keywords and the program will tell you the rankings of how people searched for those keywords. The newly released 2.0 version also has an easy meta tag creation tool. So, you can use the tool to create the keyword meta tags for your site.

If you are coming up with poor results with the keywords you have chosen, it is time to start asking other people what they would use to search for your site. The best person to ask is someone who is your target market. If you are targeting entrepreneurs, then go to a networking meeting of entrepreneurs and start asking questions. Tell them what you do and ask what words they would use to find you on the Web.

Sometimes what you think are the best keywords are actually not effective. Many times I have zero results for the words my clients think someone would use to search for their site. I then start researching the target audience to find the right words.

Follow the Leader

Google is the undisputed leader in Search Engines. The guidelines they've written are best practices that we should all be following to have a successful online presence.

Article Source: http://www.articlesnatch.com

About the Author:
Michelle Howe, MBA, is an expert in online copywriting. Visit her Web site at http://www.InternetWordMagic.com for a FREE audio download of "Pay-Per-Click Success: Attract More Customers in 30 Days or Less" and FREE report, "The Five-Step Plan to Article Success."

| Print | Ezine Ready | |

Recent SEO Articles

  • 10 SEO Tips To Improve Your Website. By: BR SANKHLA - Search engines deliver tons of free highly targeted traffic every second. If you would like to get the most traffic you can from them you need to practice SEO, or Search Engine Optimization. These ten quick tips are a good place to start. There are different ways to accomplish this goal, some more effective than the other.
  • Google Analytics Tips and Secrets By: Traian - Google Analytics or GA is a free service which is offered by Google. This service generates detailed statistics about the visitors to a website. The main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
  • SEO Processes and SEO Services By: john irron - What is SEO? SEO means Search Engine Optimization. Search Engine Optimization (SEO) is the process of promoting any web site so that it can be properly read and indexed by major search engines like Google, Yahoo and Msn. Now a day’s higher ranking in major search engine is very necessary for successful online business. SEO services can help you to get higher ranking in major search engines.
  • Hire a Professional SEO Expert for Successful Internet Marketing Campaign By: John L Brown - Use of professional online marketing services is utilized by every website that is serious enough to make online profits and establish their business. India being the hub of outsourcing, many western countries’ based companies turns to internet marketing companies from India for specialized online marketing services.
  • Different Types of SEO Reseller Plans By: Kishore Kumar1 - Enhancing revenue is the main objective of every entrepreneur. They follow different advanced techniques to fulfill their objective. It helps them to survive in the long-run as well as help to stay ahead of their competitors. Among the different sources of improving revenue, SEO reseller plans are most significant.
  • Online Classified Ads Can Drive Web Traffic to Your Websites If Used Effectively By: Tim Buchalka - Not many people are aware of the power of online classified advertisements, both to drive traffic to your web site, and in the case of new web sites, to get them indexed quickly with the search engines.
  • Using The Power of Forums To Drive Traffic To Your Site And Achieve Great Search Engine Rankings By: Tim Buchalka - The effective use of forum web sites, can be an excellent way to get your name recognized on the Internet, and to drive traffic to your website. Some people believe that they can just find and join a forum, and proceed to post a huge advertisement, and then sit back and wait for the massive amount of web traffic to hit their web site.
  • Using Co-Registration Services To Grab A Massive Number Of Subscribers Instantly By: Tim Buchalka - Have you looked into using Co-Registration services to drive a massive number of subscribers to your mailing list, and thus massive traffic to your website? This technique does not seem to be discussed much, and traditionally has only been used by large companies with large budgets.
  • Ideal website search engine submission provider By: Terry8 Allen8 - Ideal website search engine submission provider   Competition is the catchword in present day business. Given the fact that today’s business largely depends on Internet website, competition is not untouched in that sector, as well. Presently, more and more website owners are going for SEO or search engine optimization.
  • SEO NYC - Essential For A Successful Online Business By: Gopal Singh - Increasing the accessibility of your website with search engines is very essential for a successful online business. SEO NYC is the tool that can help you achieve top ranking of a website. This is not a very difficult task once you have understood what exactly are the things that a search engine look for in a website. SEO NYC does not mean that you have to trick the search engines.

Search Ebay

Still can't find what you are looking for? Search for it!


Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.