Get Commercial Auto Insurance Leads Calling You!

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I'm going to give you 3 easy info SLICES on how to generate qualified commercial auto/business auto insurance leads.

Slice numero uno.

#1. Find out which of your carriers have great rates on auto insurance and for what niches.

One niche I wrote tons of commercial auto insurance for was plumbing contractors.

In my area ALLIED had screaming rates for plumbing contractors and so I went after them. Hard.

So once you've identified what that niche (or niches) are going to be hot, you move to slice 2.

Slice numero dos.

#2. Find a list broker who can sell you a list of companies in your chosen niche. Base it on number of employees. The number of employee's that a company has will tell you if it's likely that they have a commercial auto policy or not.

More often than not, a commercial auto lead will have several employee's and several trucks.

A small company with only 1 or 2 employee's might not have a commercial auto policy.

On the flip side, you don't want to have a big list of people who have tons of employee's. Between 5 and 50 employee's is a good place to start.

Of course you also have to know what you are doing. So talk to an underwriter and make sure you have a list of questions that will be necessary to make sure you can get the info you need when the clients call in.

You don't want to look like a newbie. So make sure you are prepared and don't have to go back and ask a bunch of stupid questions.

So take a few hours, learn what commercial auto coverages these clients should have, and now you're the expert, not a rookie.

Slice numero tres.

#3. Send out a well written letter to get them to call you.

Your letter needs to have a good headline, personal voice (don't write like a machine or an attorney).

In order to get commercial auto insurance leads you've got to have a good postcard or letter.

Make it focused on them, demostrate how much you are going to save them.

Prove it to them with statistics and testimonials.

Generating insurance leads isn't that hard if you have good direct marketing skills, but that's where it gets sticky.

Most people don't know how to write a good direct marketing insurance letter.

Just write like you are talking to a friend. And above all, focus on the benefits the reader will recieve, not on how great you are.

About the Author:
Get Loads of Fun, Entertaining, and helpful videos and tools on "Direct Marketing Insurance" for insurance leads generation go to http://www.insurancemavericks.com. There' you'll learn how to generate qualified commercial auto insurance leads.



Article Originally Published On: http://www.articlesnatch.com


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