Ft. Myers Subaru Legacy Tackles Family Issues

Ft. Myers Subaru Legacy Tackles Family Issues

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Im sure all of you parents out there can agree that when you have your first child, your whole world changes. In that single moment, you realize that your priorities have completely shifted and what you once viewed as important may not seem important anymore. You realize that you love someone more than you ever thought was possible and your life has a new purpose: taking care of that little person. Your needs get replaced by those of the baby and this applies to every area of your life, especially when it comes to the purchase of a vehicle.
Over the years, Ive found Subaru to understand these changing needs. After my wife and I had our first son, we visited out local Naples car dealer and they were more than willing to help us find a vehicle that could accommodate our growing family. That was twenty years ago, but the brands dedication to families hasnt changed. They recently ran an ad campaign that I really related to and I think perfectly depicts the brands character.
The ad, Sweet Tomorrow, features the 2011 Ft. Myers Subaru Legacy and targets the Chinese-American community. It was produced in Cantonese, Mandarin, and English and its storyline centers on the lives of expectant parents by telling the story of a young Chinese couple balancing tradition with their Chinese-American lifestyle. It also emphasizes the safety and reliability of the Subaru brand. The campaign shows the couple preparing for parenthood and introduces Subaru as their choice for safety and comfort in the next chapter of their lives. Its targeted at the early to late 30s demographic, as it shows the characters through life stage and style cues, such as preparing for the birth of a child; hobbies; attire and dcor.
Alan Bethke, the director of marketing communication for Subaru of America, Inc, talked about the ad campaign by saying: "Making the right vehicle choice is a big decision for expanding families. In fact, other than the arrival of the child itself, a car purchase is one of the biggest costs involved for new parents. It's important that families choose a vehicle that provides safety and versatility and we wanted to show that in a unique and emotional way."
As for the 2011 Subaru Legacy, it is quite the vehicle. It offers a host of safety and entertainment features including Accident Avoidance, a ring shaped reinforcement ring, a Bluetooth hands free phone and a navigation system with voice control. The Legacy starts at just $19,995.
As both a parent and a car lover, I know you have many choices when it comes to transporting your family. But to make your tomorrows as sweet as possible, I highly recommend you choose the 2011 Ft. Myers Subaru Legacy. Ive trusted the local Naples car dealer over the years, and I know you can too. The Sweet Tomorrow ad will be running through October of 2011 and I hope you experience as much enjoyment out of it as I did.

About the Author:
Brian Tavares is an automotive blogger and green vehicle lover. His article contains information on the Ft. Myers Subaru Legacy, which is available at the local Naples car dealer.



Article Originally Published On: http://www.articlesnatch.com


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