Fresh Ideas For Your Brand (that Won't Freak Your Clients Out)

Fresh Ideas For Your Brand (that Won't Freak Your Clients Out)

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Now, that sounds just like exactly what you need to get your business fired up and moving along! But then reality creeps in

Theres the pressure of creating a fresh, interesting and new idea. You cant just reach into a magic hat and pull that perfect idea out. Sitting and waiting around for that genius to strike doesnt seem action-oriented enough for you. Youre ready to get started on whats next... but you need the idea to begin with, plus the insurance and assurance that its a good one.

Then theres the danger of introducing fresh ideas into your brand. Youve worked long and hard to build your brand and nurture your fans and clients. So, naturally, youre worried that youll come up with an idea thats fresh, exciting, new and different, pour your heart and soul into developing it, and do all the incredible work behind getting that idea out into the world... and after all of that, your clients and fans wont like it.

That they might freak out. What if they dont like the idea you worked so hard on? Wouldnt it be terrible if clients who were going to hire you decide, based on your new idea, not to?

Or, worse yet, that your chatty, happy and engaged clients and fans clam up, withdraw and become uninterested and disengaged. Clearly the opposite of what youre looking for, and a sure sign that youre on the wrong track.

Why are new ideas so tricky?

Introducing new ideas takes a special mix of ingenuity, bravery and finesse.
Heres how they work together:

The ingenuity to generate an idea - OK, this is more like a bunch of new ideas so you can have the freedom to create a bucket full of many less-fantastic ideas on the way to one fresh, new, interesting idea. And then you need the foresight, common sense and client-understanding to sort out the good from the not-so-good ideas.

The bravery to launch that idea and incorporate it into your brand and marketing. After all, your brand is precious and youve worked hard to build it. Launching a new thing can be both exciting and scary exciting because youre proud of your new idea and can see the possibility in it, and scary because youre not quite sure how your clients and contacts will react to it. You can cut down on the scariness by selecting a few of your clients and unveiling the idea early, to see how they feel about it and what questions they have. That way, you can fine-tune your idea with their input, to make it make the most sense and impact possible.

The finesse to introduce the idea to your clients in a way that doesnt freak them out. This is the part that takes the most discipline. You have to roll out your idea in a way that brings your clients along with you and your excitement over it instead of making them slam on the brakes. That means keeping them comfortable before, during and after your launch and letting them know whether this is a whole new direction or if youre still offering the things theyve gotten used to.

When you bring ingenuity, bravery and finesse along on your quest for new ideas, youll find yourself creating the kind of innovative, interesting and engaging ideas that keep your clients coming back for more.

About the Author:
Erin Ferree is a branding coach, design genius and strategic thinker. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She's branded over 450 small businesses in the last 10 years. Erin works with entrepreneurs who want to help more people and create an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery. Learn more at http://brandstyledesign.com



Article Originally Published On: http://www.articlesnatch.com


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