I recently discussed the four types of webinars. Model number two centers around offering a
free how to webinar to promote your services. This is perfect if you are offering a difficult product for sale. This is the type of webinar where you are teaching your viewers things they do not know by taking an educational approach. It gives you a chance to offer your services if they do not want to deal with the problem themselves. The mortgage industry is an example of where this type of webinar will work perfectly.
Teaching people to do their taxes and probate are two examples that can be used from the example above. You can even teach them how to choose a qualified professional in this area. Once you have taught them all the things you planned, you will then offer your services to do these for them. You must make sure that you are living up to the standards that you have pointed out to them since after this they will be looking for a qualified professional to help them. You may guide them by indicating the top ten things to look for in a professional. Your competitors may be able to meet up to 5 of these. However, you must ensure that you outdo them by meeting all ten.
Another great approach that can be taken on these types of webinars is to educate your potential clients about new regulations or rules. A lucrative topic could be how to tackle your taxes if you are a tax attorney. A tax attorney can have a "How-to Webinar" at the beginning of each tax season to highlight the new rules and regulations that have come into place. He will use these grounds to show then all the red tape that is involved in getting this done, and after this he can offer his services to help them with their taxes.
Service-related industries do not use "How-to Webinars" that often. However, these industries are one area that could really boom with webinars. Webinars can be used to pre-qualify, educate, make sales, and set up new appointments in any service industry.
In which service sector could webinars be used? Realtors who are trying to sell under-valued properties to buyers could use them. This could even be applied to realtors that are trying to sell their services and are saying they are better than the competitor. Even health care professionals who are trying to teach their audience about the latest in their field could use a webinar. They can easily teach, and then make a follow-up appointment with these same people.
Another example would be an insurance salesmen who wants to sell plans to their clients. They can show them each plan separately and then try to show why some are best for different types of people. After this has been done on the webinar, then it would be a good idea to do a free one-on-one consultation to help those that are unclear about the plan that is best for them.
I am all for one-on-one consultations. I know they are necessary in some industries. However, I am talking about pre-qualifying everyone before I set those appointments. I am only setting up appointments with those who are interested and ready to buy.
A non-profit organization can benefit from webinars. Potential donors will hear about them, and after the webinar is finished, they may even be inclined to make a donation through the website that the presentation will mention. When it comes to making money online, there are endless options that "How-to Webinars" can tap into.
