Free Web Analytics Vs. Paid Web Analytics

Web analytics is basically an industry term for methods to monitor your site traffic and usage, ranging from simple hit counters to advance Web site traffic reporting.  Web analytics is called just analytics for short.  It is important to speak to the usability and web experts, get advice on what works best for your business and what doesn’t work for your online business. However when you really know the success of a website it is necessary to work with numbers, to understand what they mean and what the consequences are. This way you can easily tell if your web site is paying off or if its costing you money. Web Analytics can paint a clear picture on how successful your website is, if the right users are coming to visit and even what they are up to.
What is web analytics software?
Web analytics is the act of analyzing all this data, from all of you web sources. First of all a web analytics software will trace the behavior of the website users. The software will pick the useful data from the website to determine which aspects works towards the business' goals and objectives. Web analytics is essentially the voice of the user, the balance of power.
Web analytics is like shoving tooth picks in your eyelids, but web analytics is not as boring as it sounds.    A wide choice of various software packages is out there such as Omniture, WebTrend, WebSideStory, Click Tracks, Visual Science and Google Analytics (free of charge). But they all have limited on what they can track or record.
What does the software tell?
Web analytics software will improve your websites efficiency and its success online, like more sales or leads, increase the ROI (Return on investment) or decrease your online marketing costs:
* Website Traffic Reports: help to understand the users of a website, where they are from, how long they stay, which pages they visit ...
* Key Performance Indicator or Dashboard: closely monitor the KPIs of the online activities and let them guide you to improve the website or the marketing campaign
Possible KPIs: Number of visits, Pageviews, Pages/Visit, Bounce Rates, Average time on site, New Visits, Goals and Conversions.
Understand the KPIs of your online business
Analytics give you the answers to these questions. It is important to keep an eye on the KPIs you have selected as even simple changes on the website or activities can thriving your statistics crazy. Web analytics should be considered a foundation of information on which strategic company decisions can be built from the ground up.  Web analytics installation can be as easy as one, two, and three.  Web analytic traffic reporting lets you focus your efforts and increase your percentage of buyers within your visitors, and make more sales.
Let’s assume the visits to your company's website have increased by 20% from August to September. Looked at this on its own is a pretty good performance. But think twice - should you really start celebrating? What is the consequence - your companies’ main aim? Can you expect more signed contracts, more newsletter subscriptions, or leads? There is more to it - if we look at the bounce rate which indicates an increase to 85% - a rather high number of users looking at only one page. Web Analytics is as crucial and important as any other aspect of the website. Web analytics is the measurement of the behavior of visitors to a website.